Personally I think I would extend the Hillman Curtis quote, "Web designer has to think of every pixel and the role it plays in brand" and extend it to the code behind the design. Every choice in the code impacts the display of the information or the way users, particularly with disabilities use the information. Sites that are well crafted have more usable information than poorly coded sites. Unfortunately, I have run across a lot of poor code of late, which the developers of the code believe everything is fine as long as it displays properly in their browser. The problem is not everybody has their browser. The poor coding not only adversely affects the display of every pixel on the page of other browsers, but provides poor usability of the information for the sight impared. The best step is to learn the standard code, learn to code my hand, learn what every tag and element does, learn to write a page efficiently, and most of all learn how to code for everybody in your user base. Lacking this we are just blindly coding in the dark and wasting our own time, the time those that thought they could use our information, and those who have to recode the information to make it usable.
Having watched the desktop publishing (DTP) trend "empower" people to design their own newsletters and brochures, I thought the Web would have followed in a similar growth path. DTP came to popular being in the late '80s with the advent of Adobe's PageMaker. Having formal training in communication design I realized the tool was powerful, but also dangerous. Moving into the workforce I watched the folly of the DTP trend. This powerful application when in untrained hands, could create output that was as far from what anybody would want being put out by a professional organization. I heard more than my share of executives screaming down corridors, "What is this cr*p". The DTP in the hands of the admin staff or the intern with out design backgrounds or training created about what was expected, garbage. DTP was quickly relegated to the hands of trained graphic artists, who turned out great products from the same application and often same machine.
What took four or five years with DTP is not being realized with Web development. Part of this may be Web development is more accessible and children can do it from home. The novelty of Web development has not reached the ends of the earth. Another driver that sets the Web apart is the embarrassment of people's children being able to build pages, which leads some folks logic patterns to the belief Web development/design is not difficult. Much like DTP, it is not difficult to build "something", but is does take a lot of work to build something good that is usable and maintainable. I still hear some executive yelling down the hall about the poor quality of a Web page, but the conversion of those developing sites to knowledgeable developers or turning the site over to experienced expert staff is still a slow transition. The glamour of the Web has worn thin, which is helping move the development to the hands of craftspeople and those with the passion to learn all the details.
I still have hope, actually I work in an environment that gives me great hope as the people with the power to say no do so for all the right reasons. The reasons are development that does not meet the minimum standards of a professional organization. The Web reaches far more people with the messages of our organization that the world prior. The Web imprints user's minds with the impression of a solid organization that cares about the information it handles, or it can do the opposite with equal ease. The experience and impression is in the hands of the professionals to see that these standards are met and adhered to. I am happy to work with not only professionals, but people with the passion to understand what is right to get the information to the people and get it there properly.