This evening I went to a jam packed
AIGA DC event, Good Design is Smart Business 6, which included a panel discussing design and experience design as it relates to building a businnes' brand. The panel included
Hillman Curtis, Neal Boulton, and Brian Jacobs of
Pentagram. Hillman discussed the redesign of Adobe and pointed to the Web environment offering a double barrel of visual and functional design. Hillman had one of the best quotes that a "Web designer has to think of every pixel and the role it plays in brand". Brian Jacobs was another favorite of mine on this panel discussing his role in redesigning the
Muzak brand. The brand now encompasses the organization, which was amazing. If you have the opportunity to see Hillman or Brian speak it is well worth the effort to see them.