February 4, 2003

Moblogging and Joe Average persona

The Online Journalism review offers up Moblogging the next big thing, which brings "Joe Average" into play. I am not sure Joe Average would want a Hiptop or find a use for a Hiptop. I do like the idea of the Smartmobs, but it is not for everybody.

In a discussion at the DC IA book reading group (this time it was The Tipping Point) we ventured on the topic of using mavens as a persona candidate. The person said they were looking for somebody less adept at finding information, like a "Joe Average". This is often how many of us build personas we go for the less adept, or make sure they are represented across our personas. The discussion later came to how to keep the mavens intrigued, which is also a valid discussion.



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