June 8, 2003

Good Logo design review

In my Web travels this weekend I came across GoodLogo, a design review of product logos. The site states about itself:

In the era of multimedia like television and internet and the ever smaller getting competitive gap between companies, image is everything. On the internet for instance a company is almost completely presented by graphics and texts. No longer not only the performance of a product or service is the most important thing. The look&feel and the image of using and being seen with this product or service is just as important. For this and for some people a lot more reasons, the logo of a company and its overall branding is very much important.

By buying for example a car you're not just buying the car and its performance and luxurious interior, you also buy yourself an image created by good branding of marketeers and of course designers. These days a company without clear and clean branding won't last as long as it did posess these elements.

Visitors to the site can vote on their favorites. The site is based in the Netherlands so there is a good mix of European and American centric brands. The American brands seem to have higher rankings than the Euro-brands, which could mean more Americans are voting and are familiar with their home brands, or Europeans prefer American brands. The site offers "design cases" on some brands, but the reviews are rather sparse and left me wanting more. I'll be back.



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