February 20, 2006

Ma.Gnolia Review and Color Me Disapointed

I have been digging around Ma.gnolia since it became public and I am finding it missing a lot of things. It is closer to Yahoo! MyWeb2 than del.icio.us but not doing things as well. The design is nice to look at, but there is too much white space and it requires a lot of scrolling. Watching people use del.icio.us, MyWeb, and the many other social bookmarking tools I see scrolling inhibits finding information, as having bits of information in the same line of focus draws lines of connection for the person using the site and this is a great value for the person using the tool.

Rating Bookmarks and Retention Modes

The rating bookmarks is something people say they want, but it is not used to often. People only bookmark what they like, they do not bookmark things they have no interest in. In spending time talking to people using social bookmarking tools they have two or three retention modes: self-interest, others have interest whom the individual values that the person uses as a filter for their attention, and community tagging.

Private Bookmarks and Community

Ma.gnolia has two modes for privacy, on and off. MyWeb2 adds community, which is extremely valuable. MyWeb2 even needs refinement on this front to make that more granular to greatly help findability and valuable community filtering. Not including these social aspects leaves Ma.gnolia behind in the field with a lot of catching up to do.

API, Walled Garden, and In-site Findability

Lacking an API is a serious problem, but it may be in the site somewhere, but the information is really not easily found on the Ma.gnolia site. This seems to be a nice gesture that Ma.gnolia wants to be their own user community, but that is the thinking of two or four years ago. Communities are opening up and walled gardens are opening to let the information and beauty get discovered.

There is Good

All is not needing improvement. I love the beauty of the site. The broad folksonomy well, as the person tagging is clear, the object tagged is clear, and the tags are clear. The ability to pivot when using two of the objects to find the third. I do like the Ma.gnolia approach of marketing by using visible celebrities tagging on their site.

Saving Bookmarks and Wrap-up

Lastly, Ma.gnolia touts their saved pages, but many social bookmarking services provide this service (well, accept del.icio.us as it is missing this component). It seems Ma.gnolia was targeted as a del.icio.us alternative, but those are a dime a dozen. There is nothing new in Ma.gnolia and many things that could have been and should be done a lot better. As I read the Ma.gnolia site is sounds like it is believed to be fully baked at this point, which I deeply hope it is not as this should be a start of the project and quickly fix the project and listen to users.



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