May 2, 2006

Mis-Marketing

I have been needing to turn comments back on here in Off the Top. I get really good, er, make that great responses in e-mail to many of my posts here. There needs to be a conversation, which is what blogs are all about and it is in comments that much of this conversation takes place. But, as we all know having comments on is a large problem. Why is it a problem?

Problems Created by the Clueless

The problem with comments is the mis-marketers. No, not those mass marketing, but people with little clue about finding a good information space and bringing up products and ideas when they are coherent, which would be good marketing. Good marketing can be annoying, but it is not good marketing that has made an utter mess of blog comments. These people have not clue, they think they are on to a good idea that will make them wealthy, but like most get rich ideas they do not work. Not only do they not work in this case they create animosity toward the product and site. They are putting themselves on black-lists and lowering the value of what they are trying to inflate the value of. It is a clueless approach. They think they are marketing and creating value, but are actually doing the opposite. These mis-marketers not only have shot themself in the foot (or worse) they have ruined great tools.

I am curious if there is a convention or summit for mis-marketers? Can we get a little Cluetrain juice for them to sip?

Looking At My Options

The mis-marketers have made a mess of e-mail with SPAM, referrer logs, blog comments, and trackbacks (I know I am missing many other good communication methods). My blog is broken, I know this. I am still running my own blogging software from 2001. No, I do not have the time for upkeep. But, I keep looking at the time to convert my database to a format for MovableType or WordPress and keep the nearly 2000 entries still working for historical purposes. I do not see that time coming any time soon.



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