One of the elements that is missed in this article is a greater need for a strong designer in the template development process. Where sites in the past could modify the design of a page to meet those ever occurring "special occasions", these elements need to be woven into the templates. Templates need to have the ability to absorb these "special occasions". Great graphic designers are more than up to this challenge and often provide great results. The work of a graphic designer changes to more task based work and a string of template design projects rather than solid design work on a regular basis.