January 18, 2002

The Power of Smart Design in Business week. This interview with Dennis Boyle, design engineer at IDEO, brings out the importance good design can play in making a successful product. He states, "what regular people want is a product that does a few things really well". [hat tip Tomalak's Realm]


Comments

Comments are closed.

This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.