September 18, 2002

Interactive Awards

Could it be information and site continuity is out and entertainment and design are in? CommArts Interactive 2002 Awards are nearly all beautiful graphical works, but have little or no continuity to the global sites in which they sit. The Advertising and Business awards sections seemed to be the most disconnected, as they had sites in which they sat that were quite different from where the award winners sat.

I really was impressed with the award winners from a graphical and entertaining perspective, but from the point of sharing and connecting to related information many of the winners were disjointed. Nearly all the winners were in Flash, which has information sharing problems for users. The Web is a wonderful information sharing medium that offers a wonderful ability to express, expand upon, and interact with users and other information stores. The Flash elements seemed to be self-contained, which is a serious downside. I will go back and spend more time trying to find examples of great design and using the Internet medium well.

The Internet is many things to many people and offers many options in which to present information. The wonderful thing about the Internet is being able to extract information as well as point others to specific segments of information with out having to wade through unrelated information. Hmmm, possibly more later on this.



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