15 December 2003
Apple Marketer of the Year
Apple is the Advertising Age Marketer of the Year. They got the kudos for their grassroots efforts. I always think of Microsoft as a great marketing company but have half-assed products. Apple had kick-ass products and goes on reputation, quality, and the marketing they can afford.
This year's award give marketing a good name for once, but they do have products that could sell themselves.
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