November 1, 2002

Shooting crickets in the dark

My favorite analogy used this week was "it is like shooting crickets in the dark". Used to describe a plethora of things that are not documented. A sudden change in direction that is accompanied with no certifiable requirements. These situations have cropped up in the past where a photo was used along with stories in a CMS and now the client wants to please a new boss by CIO has not arrived so there is no understaning taste or likes. Many quick options are put together each getting a no and with no more direction than that. This my friends is shooting crickets in the dark, which is akin to "I know it when I see it" school of design management. The cricket keeps chirping you keep shooting.

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