March 12, 2003

The future of UCD with attraction

Another snippet from Tanya from SXSW, this time from "Future of UCD" panel. Tanya picked out "users will not use item alone, but in a federation of devices", which is at the heart of the Model of Attraction (being presented at The IA Summit on Saturday March 22, 2003 right after the keynote). The future, which we are seeing pieces of now, gives more control to the user as to what they will do with the information and how the user wants to or will access the information. The body of research for Internet development has focussed too much time and effort on navigation (browsing is more encompassing or a term and more literal). Users not only browser for information, but search. The user is no longer constrained to a desk or building when they try to attract information they need to themselves and this difference greatly changes how we must think about providing solutions. It is long past time to retire navigations as a limiting metaphor and start working with a model that more closely represents what is literally happening. The navigation metaphor fails us as we try to encompass the future of information access, information use, and information reuse that has already begun to take hold around us.

One benefit of the Model of Attraction is that is provides a framework that includes information reuse. Many times an information application is built upon the perception that the output of the information form will be its only form. I have seen time and time again large organizations that have bought applications or built applications that only consider the initial output of information. That information form may be in a Flash movie, Acrobat PDF, PowerPoint presentation, Word document, dynamic Web site, or static HTML page (to name just a few options). What information creators do not consider is how the information will be reused. A PDF is great for printing or just reading, but pretty much fails for extracting information easily or having external pointers direct others to one piece of micro-content (a scentance, paragraph, or other delineated section). Each method of presentation of information has its own benefits and detractors. The one with the most legs is (X)HTML as is can be used on nearly all devices (desktop PCs, mobile handhelds, etc.) with little or no modifications, it is not the best medium for printing information, but if built to standards it can be easily converted and stored as the user desires. XML has the same promise, but one needs to work with a standard schema so that the information is widely useable and reusable.

Keep in mind the future is now. Our future needs metal models to help us build information applications and services for univeral usage.


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