Keep It Short - Users Do Not Want to Read
I was excited this past week, as I got to go to the National Cancer Institute's (NCI) Usability Lab to participate in testing one of my client's sites. NCI is also behind Usability.Gov. We have been working with Ginny Redish and I have learned a lot. I found this past week to be a blast, well the parts at the Lab were a blast.
This week was the first time I have been able to be involved with usability tests in a lab. Up until now I have always done them at a user's desk, at a conference, or some other guerilla method. The scenarios, note taking, and interaction were similar, but the lab really seemed to evoke more open responses.
In the past I had found most users do not read much while they are seeking information, but once they find the information they will spend more time reading on the screen, print it, or save it out. A couple years ago when I was testing often I kept finding that we constantly needed to trim content and restructure the content for easier browsing or scanning.
This past week I was floored at how little users actually read now. The habits of skimming and browsing have become stronger skills and ones that the users strongly prefer to reading long text. The user wants their information now and many users would grown and bemoan even the sight of what appeared to be long text.
Another redesign I am working on has text that has been too long and too dense and I have been digging for research to help support the shortening of the text. I asked Ginny about the shortening of text and looking for research. Ginny pointed to her own handout on writing for the Web Writing for the Web (PDF document - 500kb). There is an accompanying biography for this handout and many other wonderful handouts on Redish & Associates, Inc. handouts page.
In looking into the shortening of text on browsing pages (as opposed to end page) I looked at Jakob Nielsen's Homepage Usability: 50 Websites Deconstructed for a reference I did find that nearly all the sites in his book had greatly shortened their browsing text on their pages. Amazon had decreased their text to a very minimal amount surrounding the links, but once you get to the actual product page the volume of information grows, but it the information is still well chunked and is easy to scan and find the bits that are of most importance to the user. The news sites offer a great guide to this skill also, BBC News and CNN are very good examples. The breadth of information on these last two sites and the ease to get to top news is fantastic, particularly at the BBC site, which is a favorite site to glean ideas.
Comments are closed.