May 10, 2002

Strategic usability

Strategic usability: Partnering business, engineering and ease of use, by Scott Berkun, is the May article for UIWeb. The article focuses on incorporating ease of use into our business strategy. This step will help insure, or at least keep us on the right track. These steps are helpful when developing, building, or maintaining any information application (Web site, data mining application, knowledge management, information gathering interfaces, data visualization tools, etc).

If your information application is not useable from the perspective of the user, it will not be used. The user is right and there are steps to take to ensure the user is not only the focus along the way, but also involved in the steps. This will keep from wasting time and money on development of an information application that is not used or perceived as unusable. How many times have we started asking users about a product they have (often developed just for them, but not developed with them, the actual users) and they say they don't use it? More painful is having them say they went back to they way they always have done it, because it works.



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