Tablet Hotels gets Experience Design and IA right
The November 2002 edition of ID Magazine reviews Tablet Hotels. For those that are not familiar, Tablet Hotels is a Web site that focusses on well designed hotels that are not from the cookie cutter molds of the large chains. These boutique hotels presented are from around the world. The site allows users the ability to select by location, amenities, and the traveler's agenda.
The response to "What was the biggest design challenge in creating the site?" points to the success:
The booking path was the greatest design challenge. We built our own proprietary real-time reservation engine, and when we began, we really wanted to create something outstanding and above and beyond the sterile process that's out there now. However, as we got into it, we found ourselves handcuffed by the antiquated systems that the engine had to connect to (GDS and hotel inventory systems). Throw in the fact that our site caters to an international audience and that the language terms and general policies of hotels vary greatly throughout the world, and we had our work cut out for us in our information architecture.
The small site of Tablet Hotels had not only their own information architecture (micro IA) to work through be the semantic variations of an industry so to digitally interact with various players (macro IA). The pairing of these two extremes seems to be wonderfully executed. The visual design of the site attracts the international customers searching for design and customer focussed hotels. Each hotel has a well written snippet and are photographed from design friendly perspectives. The reviews also offer a "citysense", which is a, self described, sensory guide to region covering: look, listen, taste, touch, and smell. The interactive components are also executed very well with allowing the user a the ability to select the elements/facets that are important to them when making the selection for their hotel.
The Tablet Hotel site is very well thought through and has spent much time and consideration walking through the whole array of Experience Design/User-Centered Design roles, including information architecture, to make a site that raises the bar for other hotel sites.
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