December 29, 2002

Up the kilt of the BBC redesign

Matt has posted a PDF of the detailed BBC redesign process, which is well worth the download time (7.3 MB plus). This is how the process should be done and is done often in places that care to do it right. This process takes time, which equates to money, but the reward is happy satisfied users.

At first I found it a slight bit odd that the Beeb would target their voice map (page 16) to the fun and highbrow side of the map. I understand highbrow, but fun over functional seemed odd at first (possibly since I work with clients that should be focussing on the functional and not so fun side of the map (some think of the fun at the detriment of functional). But, having the Beeb America channel help understand the fun side of the site. There is a lot of information that the Beeb produces and much of it is instructional/educational, which benefits from having the fun element. I have tended to think of the BBC as a resource for my news, and growingly so my information (gardening, etc) and entertainment.



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