vanderwal.net

A Stale State of Tagging?

David Weinberger posted a comment about Tagging like it was 2002, which quotes Matt Mower discussing the state of tagging. I mostly agree, but not completely. In the consumer space thing have been stagnant for a while, but in the enterprise space there is some good forward movement and some innovation taking place. But, let me break down a bit of what has gone on in the consumer space.

History of Tagging

The history of tagging in the consumer space is a much deeper and older topic than most have thought. One of the first consumer products to include tagging or annotations was the Lotus Magellan product, which appeared in 1988 and allowed annotations of documents and objects on one's hard drive to ease finding and refinding the them (it was a full text search which was remarkably fast for its day). By the mid-90s Compuserve had tagging for objects uploaded into its forum libraries. In 2001 Bitzi allowed tagging of any media what had a URL.

The down side of this tagging was the it did not capture identity and assuming every person uses words (tag terms) in the same manner is a quick trip to the tag dump where tags are not fully useful. In 2003 Joshua Schacter showed the way with del.icio.us that not only allowed identity, upon which we can disambiguate, but it also had a set object in common with all those identities tagging it. The common object being annotated allows for a beginning point to discern similarity of identityĵs tag terms. Part of this has been driven on Joshua's focus on the person consuming the content and allowing a means for that consumer to get back to their information and objects of interest. (It is around this concept that folksonomy was coined to separate it from the content publisher tagging and non-identity related tagging.) This picked up on the tagging for one's self that was in Lotus Magellan and brings it forward to the web.

Valuable Tagging

It was in del.icio.us that we saw tagging that really did not work well in the past begin to become valuable as the clarity in tag terms that was missing in most all other tagging systems was corrected for in the use of a common object being tagged and the identity of the tagger. This set the foundation for some great things to happen, but have great things happened?

Tagging Future Promise

Del.icio.us set many of out minds a flutter with insight into the dreams of the capability of tagging having a good foothold with proper structure under them. A brilliant next step was made by RawSugar (now gone) to use this structure to make ease of disambiguating the tag terms (by appleseed did you mean: Johnny Appleseed, appleseeds for gardening/farming, the appleseed in the fruit apple, or appleseed the anime movie?). RawSugar was a wee bit before its time as it is a tool that is needed after there tagging (particularly folksonomy related tagging systems) start scaling. It is a tool that many in enterprise are beginning to seek to help find clarity and greater value in their internal tagging systems they built 12 to 18 months ago or longer. Unfortunately, the venture capitalists did not have the vision that the creators of RawSugar did nor the patience needed for the market to catch-up to the need in a more mature market and they pulled the plug on the development of RawSugar to put the technology to use for another purpose (ironically as the market they needed was just easing into maturity).

The del.icio.us movement drove blog tags, laid out by Technorati. This mirrored the previous methods of publisher tagging, which is most often better served from set categories that usually are derived from a taxonomy or simple set (small or large) of controlled vocabulary terms. Part of the problem inherent in publisher tags and categories is that they are difficult to use outside of their own domain (however wide their domain is intended - a specific site or cross-sites of a publisher). Using tags from one blog to another blog has problems for the same reason that Bitzi and all other publisher tags have and had problems, they are missing identity of the tagger AND a clear common object being tagged. Publisher tags can work well as categories for aggregating similar content within a site or set of commonly published sites where a tag definition has been set (but that really makes them set categories) and used consistently. Using Technorati tag search most often surfaces this problem quickly with many variation of tag use surfacing or tag terms being used to attract traffic for non-related content (Technorati's keyword search is less problematic as it relies on the terms being used in context in the content - unfortunately the two searches have been tied together making search really messy at the moment). There is need for an improved tool that could take the blog tags and marry them to the linked items in the content (if that is what is being talked about - discerning predicate in blog tags is not clear yet).

Current Tools that Advanced

As of a year ago there were more than 140 social bookmarking tools in the consumer space, but there was little advancement. But, there are a few services that have innovated and brought new and valuable features to market in tagging. As mentioned recently Ma.gnolia has done a really good job of taking the next steps with social interaction in social bookmarking. Clipmarks pioneered the sub-page tagging and annotation in the consumer tagging space and has a really valuable resource in that tool. ConnectBeam is doing some really good things in the enterprise space, mostly taking the next couple steps that Yahoo MyWeb2 should have taken and pairing it with enterprise search. Sadly, del.icio.us (according to comments in their discussion board) is under a slow rebuilding of the underlying framework (but many complaints from enterprise companies I have worked with and spoken indepth with complain del.icio.us continually blocks their access and they prefer not to use the service and are finding current solutions and options to be better for them).

A Long Way to Go

While there are examples that tagging services have moved forward, there is so much more room to advance and improve. As people's own collection of tagged pages and objects have grown the tools are needed to better refind them. This will require time search and time related viewing/scanning of items. The ability to use co-occurance of tag terms (what other tags were used on the object), with useful interfaces to view and scan the possibilities.

Portability and interoperability is extremely important for both the individual person and enterprise to aggregate, migrate, and search across their collections across services and devices (now that devices have tagging and have had for some time, as in Mac OS X Tiger and now Vista). Enterprises should also have the ability to move external tagged items in through their firewall and publish out as needed, mostly on an employee level. There is also desire to have B2B tagging with customers tagging items purchased so the invoicing can be in the customers terminology rather than the seller terminology.

One of the advances in personal tagging portability and interoperability can easily be seen when we tag on one device and move the object to a second device or service (parts of this are not quite available yet). Some people will take a photo on their mobile phone and add quick tags like "sset" and others to a photo of a sunset. They send that photo to a service or move it to their desktop (or laptop) and import the photo and the tag goes along with it. The application sees the "sset" and knows the photo was transfered from that person's mobile device and knows it is their short code for "sunset" and expands the tag to sunset accordingly. The person then adds some color attribute tags to the photo and moves the photo to their photo sharing service of choice with the tags appended.

The current tools and services need tools and functionality to heal some of the messiness. This includes stemming to align versions of the same word (e.g. tag, tags, tagging, bookmark, bookmarking). Tag with disambiguation in mind by offering co-occurrence options (e.g. appleseed and anime or johnny or gardening or apple). String matching to identify facets for time and date, names (from your address book), products, secret tag terms (to have them blocked from sharing), etc. (similar to Stikkit and GMail).

Monitoring Tools

Enterprise is what the next development steps really need to take off (these needs also apply to the power knowledge worker as well). The monitoring tools for tags from others and around objects (URLs) really need to fleshed out and come to market. The tag monitoring tools need to become granular based on identity and co-occurance so to more tightly filter content. The ability to monitor a URL and how it is tagged across various services is a really strong need (there are kludgy and manual means of doing this today) particularly for simple and efficient tools (respecting the tagging service processing and privacy).

Analysis Tools

Enterprise and power knowledge workers also are in need of some solid analysis tools. These tools should be able to identify others in a service that have similar interests and vocabulary, this helps to surface people that should be collaborating. It should also look at shifts in terminology and vocabulary so to identify terms to be added to a taxonomy, but also provide an easy step for adding current emergent terms to related older tagged items. Identify system use patterns.

Just the Tip

We are still at the tip of the usefulness of tagging and the tools really need to make some big leaps. The demands are there in the enterprise marketplace, some in the enterprise are aware of them and many more a getting to there everyday as the find the value real and ability to improve the worklife and workflow for their knowledge workers is great.

The people using the tools, including enterprise need to grasp what is possible beyond that is offered and start asking for it. We are back to where we were in 2003 when del.icio.us arrived on the scene, we need new and improved tools that understand what we need and provide usable tools for those solutions. We are developing tag islands and silos that desperately need interoperability and portability to get real value out of these stranded tag silos around or digital life.

SXSW Interactive Panel Picking Time

As you have heard nearly everywhere else it is SXSW interactive panel picking time [had I not has the worst cold in 2 years you would have heard it here earlier]. Well, this year I am in on two panels in for the picking. Both are subjects I get asked a lot of questions about and have much experience with each. Please go vote.

Bridge Too Far?: Social Web Inside and Through the Corporate Firewall

The "Bridge Too Far" panel in the picker

Many of us love social web tools we use and would love to use them inside the companies where we work as well as have them use them. This panel will look at blogs, wikis, social bookmarking, inside the corporate firewall, through it and outside it. Some companies blog these tools and some beginning to see the value. The panel is made up of four people with a lot of experience walking companies through the process of understanding then embracing the tools and helping them get the best value out of the tools. The panel is:

• Suw Charman
• Jevon MacDonald
• Ilya Vedrashko
• and Thomas Vander Wal (your kind host)

Career Transitions: From DIY to Working for The Man

"Career Transitions" in the panel picker

You are trying to right size your career and wondering if working for a monster multinational corporation, government, a small start-up, design shop, or a solo freelancer is the way to go? This is the panel will explain the good sides and the dirt with each of the options. The panel has covered it all and is living it all. The panelists are:

• Jason Garber
• Kevin Lawver
• Cindy Li
• and Thomas Vander Wal (you still kind host of this site)

Reading Information and Patterns

The past few weeks and months the subject of reading, analysis, and visualization have been coming up a lot in my talking and chatting with people. These are not new subjects for me as they are long time passions. Part of the discussion the past few weeks have been focussed on what is missing in social bookmarking tools (particularly as one's own bookmarks and tags grows and as the whole service scales) as wells as group discussion monitoring tools, but this discussion is not the focus of this post. The focus is on reading, understanding, and synthesis of information and knowledge.

Not that Reading

I really want to focus on reading. Not exactly reading words, but reading patterns and recognizing patterns and flows to get understanding. After we learn to read a group of letters as a word we start seeing that group of letters as a shape, which is a word. It is this understanding of patterns that interact and are strung together that form the type of reading I have interest in.

Yesterday, Jon Udell posted about analyzing two gymnasts make turns. He was frustrated that the analysis on television lacked good insight (Jon is a former gymnast). Jon, who is fantastic at showing and explaining technologies and interactions to get to the core values and benefits as well as demoing needed directions, applied his great skill and craft on gymnastics. He took two different gymnasts doing the same or similar maneuver frame-by-frame. Jon knew how to read what each gymnast was doing and shared his understanding of how to read the differences.

Similarly a week or so ago an article about the Bloomberg Terminal fantasy redesign along with the high-level explanations and examples of the Bloomberg Terminal brought to mind a similar kind of reading. I have a few friends and acquaintances that live their work life in front of Bloomberg Terminals. The terminals are an incredible flood of information and views all in a very DOS-looking interface. There is a skill and craft in not only understanding the information in the Bloomberg Terminal, but also in learning to read the terminal. One friend I chatted with while he was working (years ago) would glance at the terminal every minute. I had him explain his glancing, which essentially was looking for color shifts in certain parts of the screen and then look for movement of lines and characters in other areas. He just scanned the screen to look for action or alerts. His initial pass was triage to then discern where to focus and possibly dive deeper or pivot for more related information.

The many of the redesign elements of the Bloomberg Terminals understood the reading and ability to understand vast information (in text) or augmented the interface with visualizations that used a treemap (most market analysts are very familiar with the visualization thanks to SmartMoney's useage). But, the Ziba design was sparse. To me it seemed like many of the market knowledge workers used to the Bloomberg Terminal and knew how to read it would wonder where their information had gone.

Simplicity and Reading with Experience

The Ziba solution's simplicity triggers the need in understanding the balance between simplicity just breaking down the complex into smaller easy to understand bits and growing into understanding the bits recollected in a format that is usable through recognition and learned reading skills. The ability to read patterns is learned in many areas of life in sport, craft, and work. Surfers look at the ocean waves and see something very different from those who do not surf in the ebb, flow, breaks, surface currents and under currents. Musicians not only read printed music but also hear music differently from non-musicians, but formally trained musicians read patterns differently from those who have just "picked it up". There has been a push in business toward data dashboards for many years, but most require having the right metrics and good data, as well as good visualizations. The dashboards are an attempt to provide reading information and data with an easier learning curve through visualization and a decreased reliance on deep knowledge.

Getting Somewhere with Reading Patterns

Where this leads it there is a real need in understanding the balance between simplicity and advanced interaction with reading patterns. There is also a need to understand what patterns are already there and how people read them, including when to adhere to these patterns and when to break them. When breaking the patterns there needs to be simple means of learning these new patterns to be read and providing the ability to show improved value from these new patterns. This education process can be short video screen shots, short how-to use the interface or interactions. Building pattern libraries is really helpful.

Next, identify good patterns that are available and understand why they work, particularly why they work for the people that use then and learn how people read them and get different information and understanding through reading the same interface differently. Look at what does not work and where improved tools are needed. Understand what information is really needed for people who are interested in the information and data.

An example of this is Facebook, which has a really good home page for each Facebook member, it is a great digital lifestream of what my friends are doing. It is so much better at expressing flow and actions the people I have stated I have social interest in on Facebook than any other social web tool that came before Facebook. Relative to the individual level, Facebook fails with its interface of the information streams for its groups. Much of the content that is of interest in Facebook happens in the groups, but all the groups tell you is the number of new members, new messages, new videos, and new wall posts. There is much more valuable information tucked in there, such as who has commented that I normally interact with, state the threads that I have participated in that have been recently updated, etc.

This example illustrates there needs to be information to read that has value and could tell a story. Are the right bits of information available that will aid understanding of the underlying data and stories? It the interface helpful? Is it easy to use and can it provide more advanced understanding? Are there easy to find lessons in how to read the interface to get the most information out of it?

Making a Mobile SmartPhone Selection

Many of you know I have a relationship of hate with my Palm Treo as it (well it has been four of them) a really poor phone and device.

The Needs

I have been trying for some time to weigh my options for a new phone. I really have wanted a phone that works globally. I needs to be a great phone. I needs to have e-mail and web capability. It must sync with my Mac and be capable of handling my full address book (1300 entries - stop your nattering) and my calendar. It must be a stable phone (not crash multiple times each day) and be responsive. It needs to have a camera of decent quality of 2 megapixels or greater.

The Should Haves

I really want an unlocked phone. This has a few advantages that include being able to change carriers if one is not meeting my needs, drop in a SIM when I travel to get lower telecom rates, and the phone is not crippled. I not only have a crippled Treo (thanks to Sprint) that keeps me from transferring files to and from it via bluetooth, but my old Nokia 3650 was crippled by the old AT&T from similar file transfers and using it as a dial-up modem. My old Nokia was moved to T-Mobile and the transfer did not fix the phone being crippled. I would really like the phone to have 3G data capability, partly for Skype and part for downloading documents. I would like the phone to have quad band, which means it will work in most countries around the globe with out changing phones.

I really would like to have WiFi capability built into the phone. It should have the ability to add Skype. I should have the ability to add applications to the phone. It should have the capability of acting as a dial-up modem via bluetooth for my laptop or one of my other devices. It should be easy to use. It should be very responsive - I touch it and it immediately does what I ask and not sit for 3 to 10 seconds before responding. It should have GPS or the capability to use external bluetooth enabled GPS devices to use with phone based applications. It should have a full QWERTY keyboard (2 character toggles could work too). I also like the Treo screen size, which works well for web browsing and reading documents. I would also like a touch interface on the screen (it is an ease of use thing I have grown accustom to with my 8 years or more on Palm devices).

The Should Not Haves

It should not be locked to one carrier (this is not a deal breaker, but for the international travel it is important). It should not be more than $600 (USD), which is about the going rate for unlocked smartphones. It should not be huge (to quantify the Treo is bulky, so it should not be thicker or wider and/or longer than the Treo). It should not crash multiple times each day. It should not require wires to transfer data between my main computer (laptop) and the phone, as well it should not route this trough the internet.

Things That Do Not Matter

I really do not care if my smartphone can play music or play videos. Having this capability would be nice, but the occasions when I want this functionality I have my iPod with in easy reach and it serves me well.

The Options

Yes, I have been looking at the Apple iPhone. I have been looking at the Nokia E61i for quite some time. I have been looking at the Blackberry devices. Lastly, I have been looking at various Sony Ericsson devices.

iPhone

This is an utterly amazing phone. I have spent a lot of time in Apple retail stores testing every inch of the iPhone. It is the most stunningly easy to use and responsive phones I have ever run across. It meets all of my must have requirements and does not match any must not have requirements. The lack of not being able to add applications (particularly GPS and Skype) means I need an data connection to get applications and functionality. This is really not good as international data rates are horrible and WiFi is not always within reach in many countries, so this is a huge problem (cheaper or unlimited international data would solve this issue, but it is not an option as of today). The lack of 3G and true GPS is also less than optimal for me. The ease of switching from mobile carrier to WiFi is fantastic and the preference for WiFi use is a great plus.

Then there is the AT&T issue, which is a provider of last resort for me. The downsides of the iPhone are not huge and can be worked through, many likely getting resolved with software updates over time (3G requires different hardware and is the only non-upgradable detractor), but AT&T/Cingular has notorious high rates for data and horrible customer service. The rates I figure could get resolved, but getting AT&T to let existing customer change with out charges or other painful experiences (read hours on the phone arguing and debating). When I compare AT&T to T-Mobile there is comparison for customer service, T-Mobile is utterly fantastic, has a great site that lets you add and remove features with out penalty and their customer service is kind and will often bend over backward to do what ever it takes to keep you (their customer) happy.

Then we have the AT&T censorship and customer monitoring issues, which are not new. In recent news AT&T admits it has censored many bands (after getting caught censoring Pearl Jam) and the censoring is nearly always political in nature. AT&T has also been overly willing to offer up customer data to the government. With all of the name changes AT&T has gone through it seems that it has also confused its own country of the USA for the USSR.

The iPhone being tied to AT&T makes it really a difficult choice for me. Moving to AT&T will be done as a last resort.

Nokia E61i

I had a lot of interest in the Nokia E61, which did not have a camera and a camera is a must for me. The Nokia has all of the must haves and none of the must not haves. It is nearly perfect in every way, but does not have a touch interface on the screen. It also can be a little quirky in Nokia kinds or ways, which means interactions are not always as easy or seamless as the could be. I have read bits with getting the E61i to work with WiFi properly problems. The E61i is not as beautiful as the iPhone, but it does cover many of the bases that I need it to, including SIM card swapping and being fully unlocked (or the ability to buy it that way). One slight downside has been finding a place to find the Nokia line up in the US to try and buy. I have resorted to trying international friends phones and looking at Mobile Planet to purchase (Dell is now selling the E61i, but it takes 2 to 3 weeks to ship).

Blackberry

I continually have looked at the Blackberry as an option. The bulk of most of the devices (other than the Pearl) has been a turn off, as the device will likely live in my pocket. While I like the functionality of the Pearl (it has a camera and meets the must haves) and I really like the size compared to other Blackberries, the lack of a full keyboard and the smaller screen are drawbacks.

Sony Ericsson

The Sony Ericsson phones have a similar problem to Nokia phone, in that they are rather difficult to find in the US unless you go to Mobile Planet. I have mostly resorted to trying international friend's phones. The lack of a full QWERTY keyboard has been a downside and some of the models have seemed a little bulky. The P1i, which is new to the market has been really interesting and could fit the bill, but I have not seen one. The P1i does not have a full QWERTY keyboard, but has a similar keyboard to the Blackberry Pearl, and it has a touch screen. It is missing WiFi too, which is not a killer. The biggest downside is it is over $600 price limit (making it more expensive than the iPhone).

Conclusion

After much debating options I am going to try the E61i as I can return it in 15 days if it does not work well for me. The little quirks and WiFi access will be the biggest potential frustrations. How much it frustrates me will be the key. It seems like it will be a large improvement over the Treo, which would be difficult to not beat. The ability to try the phone is really important for me. One thing I need to sort out is how to move my number from Sprint to the T-Mobile account easily (I will like move my T-Mobile number to Sprint or Verizon for a second phone option - as I have come to learn there are CDMA and GSM cities in the US and having at least a cheap phone on each is a good plan).

Should my trial with the Nokia E61i prove too frustrating the international carriers for the iPhone will likely be selected in the next couple weeks and I will see if that changes options for the iPhone being completely locked. The next question will be iPhone or the Sony Ericsson P1i, which will depend on the pain of AT&T.

A Sad Day for Great Customer Service

Today I made a call that was really tough. I canceled my Speakeasy DSL account. A few weeks ago the we upgraded to Verizon FIOS (fiber network) to get much faster internet service for less cost. The switch removed the copper wire coming to the house (although that may not be fully the case due to some law suits brewing against this practice - the copper may have to be put back for free if the case wins or is settled and Verizon is cutting their potential losses making it easy to reconnect).

Giving Up Customer Service

In making this switch I gave up one of my favorite customer service relationships I have ever had, which was with Speakeasy. Every time I have needed to call Speakeasy, which was not often as their service was nearly perfect in the nearly six years I used them, they were polite and were very helpful. In one occasion they suggested an option that would save me money. They also applied the lower rates to my service when the rates dropped. They have acted just like you wish every company would act. They treat you like a valued customer at every turn. They look out for their customers interests, even it if is making less money. For me Speakeasy would win my business if they could compete on a level playing field.

Verizon the Painful

I have had horrible customer service in the past from Verizon, with customer service agents flat out lying (their upper managers later apologized in each case and said it was not normal practice, only to have it happen the next call). But, with getting an oder of magnitude (10x) or faster internet for a third of the price, it was a really tough call. Before we even got the service installed we uncovered Verizon had signed us up for services we did not want and did not have in our signed contract. It has been painful to get that sorted out.

Why go with Verizon? Well, I figured I can put my battle boots on to get what I need (hopefully), which is just what is promised in the contract. I know that every conversation will be a lot of effort and painful, just like they have been the last 14 years and even getting the fiber activity connected proved they have not changed.

Lack of Competition Ensures Low Quality

I have been amazed that much of the rest of the industrialized and post-industrialized world treats its telecom infrastructure as a public good. It is a national interest. The copper wires we have/had are considered belonging to the public. It has been considered a core necessity to have up to date technology infrastructure by many countries, but not the USA. Today the USA is 14th to 25th in broadband availability, use, and average speed compared to other nations across many surveys. The USA is way behind and its model leaving infrastructure in the hands of those with no competition or incentive. In a capitalist market society there needs to be competition, but in telecom there is no market as their is an oligopoly (only a limited few strong players), which is not a market (open competition) in economic terms.

I like the model for DSL, which had many parties buying infrustructure and selling based on service. When DSL started there was largely parity (small companies and large with similar pricing) and competition on services was the difference. Then the courts ruled and still allowed access, but the telecoms created a playing field in their advantage where they could sell services for less by not providing "discounts" to other service providers. The competition then came to be solely paying more for better service (connectivity and customer service). For many paying to be treated by a human was worth the cost.

Today there continues to be no marketplace. But, there is no option for competition on service. The lines are now property of the telecom that laid them and others have to lay their own lines to provide access. This method tears up the road infrastructure and creates un-needed redundancy. The model is broken and is keeping the USA behind other countries. I would gladly pay $10 to $15 more per month for Speakeasy customer service for my fiber connection.

Infrastructure is Competition?

I have chatted with a few CEOs and CIOs who have global businesses. When they look at expanding they look less to the USA than to Europe or Asia. It is not so much the cost of people, as most will pay for good people. But, in the US the poor infrastructure comparatively means they need more buildings and to pay for infrastructure themselves. The big campus is not efficient to many businesses as the technology and tools to connect and collaborate have improved. But, to do this takes infrastructure in a country or region.

My upgrading my connectivity allowed for much smoother video chats and voice chats. I can share large documents more easily. But, my access to the infrastructure is extremely rare in the USA. In the Netherlands similar connectivity is at nearly every doorstep in the top cities, secondary cities, and even tertiary cities. Outside of their city centers many people I talk with there work from home 80 to 90 percent of the time.

Why Ma.gnolia is One of My Favorite Social Bookmarking Tools

After starting the Portable Social Network Group in Ma.gnolia yesterday I received a few e-mails and IMs regarding my choice. Most of the questions were why not just use tags and del.icio.us. After I posted my Ma.Del Tagging Bookmarklet post I have had a lot of questions about Ma.gnolia and my preference as well as people thought I was not a fan of it. I have been thinking I would blog about my usage, but given my work advising on social bookmarking and social web, I shy away talking about what I use as what I like is likely not what is going to be a good fit for others. But, my work is one of the reasons I want to talk about what I like using as nearly every customer of mine and many presentation attendees look at del.icio.us first (it kicked the door wide open with a tool that was light years ahead of all others), but it is not for everybody and there are many other options. Much of my work is with enterprise and organizations of various size, which del.icio.us is not right for them for privacy reasons. I still add to del.icio.us along with my favorite as there are many people that have subscribed to the at feed as they derive value from that subscription so I take the extra step to keep that feed as current.

Ma.gnolia Offers Great Features for Sociality

I have two favorite tools for my own personal social bookmarking reasons Ma.gnolia and Clipmarks (I don't think I have anything publicly shared in Clipmarks). First the later, I use Clipmarks primarily when I only want to bookmark a sub-page element out on the web, which are paragraphs, sentences, quotes, images, etc.

I moved to try Ma.gnolia again last Fall when something changed in del.icio.us search and the results were not returning things that were in del.icio.us. My trying Ma.gnolia, by importing all of my 2200 plus bookmarks not only allowed me to search and find things I wanted, but I quickly became a fan of their many social features. In the past year or less they have become more social in insanely helpful and kind ways. Not only does Ma.gnolia have groups that you can share bookmarks with but there is the ability to have discussions around the subject in those groups. Sharing with a group is insanely easy. Groups can be private if the manager wishes, which makes it a good test ground for businesses or other organizations to test the social bookmarking waters. I was not a huge fan of rating bookmarks as if I bookmarked something I am wanting to refind it, but in a more social context is has value for others to see the strength of my interest (normall 3 to 5 stars). One of my favorite social features is giving "thanks", which is not a trigger for social gaming like Digg, but is an interpersonal expression of appreciation that really makes Ma.gnolia a friendly and positive social environment.

Started with Beauty, but Now with Ease

Ma.gnolia started as a beautiful del.icio.us (it was not the first) and the beauty got in the way of usability for many. But, Ma.gnolia has kept the beautiful strains and added simple ease of use in a very Apple delightful moments sort of way. The thanks are a nice treat, but the latest interactions that provide non-disruptive ease of use to accomplish a task, without completely taking you away from your previous flow (freaking brilliant in my viewpoint - anything that preserves flow to accomplish a short task is a great step). Another killer feature is Ma.gnolia Roots, which is a bookmarklet that when clicked hovers a semi-transparent layer over the webpage to show information from Ma.gnolia about that page (who has linked to it, tags, annotations, etc.) and makes it really easy to bookmark that page from that screen. The API (including a replica of the del.icio.us API that nearly all services use as the standard), add-ons, Creative Commons license for your bookmarks, many bookmarklet options, and feed options. But, there are also the little things that are not usually seen or noticed, such as great URLs that can be easily parsed, all pages are properly marked up semantically, and Microformats are broadly and properly used throughout the site (nearly at every pivot).

Intelligently Designed

For me Ma.gnolia is not only a great site to look at, a great social bookmarking site that is really social (as well as polite and respectful of my wishes), but a great example for semantic web mark-up (including microformats). There is so much attention to detail in the page markup that for those of us that care it is amazingly beautiful. The visual layer can be optimized for more white space and detail or for much easier scrolling. The interactions, ease of use, and delightful moments that assist you rather than taking you out of your flow (workflow, taskflow, etc.) and make you ask why all applications and social sites are not this wonderful.

Ma.gnolia is not perfect as it needs some tools to better manage and bulk edit your own bookmarks. It could use a sort on search items (as well as narrow by date range). Search could use some RedBull at times. It could improve with filtering by using co-occurance of tag terms as well as for disambiguation.

Overall for me personally, Ma.gnolia is a tool I absolutely love. It took the basic social bookmarking idea in del.icio.us and really made it social. It has added features and functionality that are very helpful and well executed. It is an utter pleasure to use. I can not only share things easily and get the wonderful effects of social interaction, but I can refind things in my now 2,500 plus bookmarks rather easily.

Ma.gnolia Portable Social Networking Group Now Open

I have been talking with people about portable social networks for 18 months or more and initially blogged about it last November (2006) in my post Following Friends Across Walled Gardens. Recently the portable social network effort has flowed into Microformats: Social Network Portability. I have been following Brian Oberkirk's portable social network blog posts and we have had more than a few chats about this in the last few months. Finally it seems that some core geeks are on this quest as well, thanks to a gathering of minds at Foo Camp with Brad Fitzpatrick and David Recordon posting Thoughts on the Social Graph and the starting of the Social Network Portability Google Group. The oauth (more info on OpenAuth). Kevin Lawver has been rocking the real world with his Portable Social Networks at Mashup Camp discussion and example.

Ma.gnolia Portable Social Network Group

Tracking these small bits that are loosely joined needed a little more glue. To this end I started a ma.gnolia group for portable social networking to aggregate links. Already there is a good groups of people joining the group, which is promising. I have been critical of Ma.gnolia in the past, but they have iterated and built a social bookmarking site that has become my favorite social bookmarking service (Clipmarks is my second favorite when I need to just hold onto sub-page items). If you want to keep follow, keep track of the current site, or (even better) contribute bookmarks as well as join in discussion join the group. Ma.gnolia makes joining insanely simple by using OpenID for account creation and login (should you be part of the modern web world - such as having an AOL AIM account).

Open Conversations and Privacy Needs for Business

I thought I would share the latest press bit around this joint, Thomas Vander Wal was quoted in Inc Magazine What's Next: Shout it Out Loud (or in the August 2007 issue beginning on page 69). The article focuses the need and desire for companies to share and be open with more of their data and information. Quite often companies are getting bit by their privacy around what they do (how their source their products/resources, who they donate money to, etc.) and rumors start. It is far more efficient and helpful to be open with that information, as it gets out anyway.

Ironically, in the same paper issue on page 26 there is a an article about When Scandal Knocks..., which includes a story about Jamba Juice and a blog post that inaccurately claimed it had milk in its products, which could have easily been avoided if Jamba Juice had an ingredients listing on its web site.

The Flip Side

There are two flip sides to this. One is the Apple converse, which is a rare example of a company really making a mythic organization out of its privacy. The second is companies really need privacy for some things, but the control of information is often too extreme and is now more harmful than helpful.

Viable Privacy

I have been working on a much longer post looking at the social software/web tools for and in the enterprise. Much of of the extreme openness touted in the new web charge is not a viable reality inside enterprise. There are a myriad of things that need to be private (or still qualify as valid reasons for many). The list include preparations for mergers and acquisitions, securities information dealings (the laws around this are what drive much of the privacy and are out dated), reorganizations (restructuring and layoffs, which organizations that have been open about this have found innovative solutions from the least likely places), personal employee records, as well as contractual reasons (advising or producing products for competitors in the same industry or market segment). Out side of these issues, which normally add up to under 30 to 40% of the whole of the information that flows through an organization, there is a lot of room for openness in-house and to the outside world.

Need for Enterprise Social Tools Grasping Partial Privacy

When we look at the consumer space for social software there are very few consumer tools that grasp social interaction and information sharing on a granular level (Ma.gnolia, Flickr, and the SixApart tools Vox and LiveJournal are the exceptions that always come to mind). But, many of the tools out there that are commonly used as examples of social web tools really fall down when business looks at them and thinks about privacy and selective sociality (small groups). The social web tools all around really need to grow up and improve in this area. As we are seeing the collaboration and social tools evolve to more viable options we start to see their more glaring holes that do not reflect the reality of human social interaction.

Closing the Gap

What we need is for companies to be more open so the marketplace is a more consumer and communicative environment, but we also need our still early social web tools to reflect our social realities that not everything is public and having tools that better fit those needs.

[Cross-posted at Personal InfoCloud: Open Converastions... with comments open on that posting.]