vanderwal.net

Explaining the Granular Social Network

This post on Granular Social Networks has been years in the making and is a follow-up to one I previously made in January 2005 on Granular Social Networks as a concept I had been presenting and talking about for quite some time at that point. In the past few years it has floated in and out of my presentations, but is quite often mentioned when the problems of much of the current social networking ideology comes up. Most of the social networking tools and services assume we are broadline friends with people we connect to, even when we are just "contacts" or other less than "friend" labels. The interest we have in others (and others in us) is rarely 100 percent and even rarer is that this 100 percent interest and appreciation is equal in both directions (I have yet to run across this in any pairing of people, but I am open to the option that it exists somewhere).

Social Tools Need to Embrace Granularity

What we have is partial likes in others and their interests and offerings. Our social tools have yet to grasp this and the few that do have only taken small steps to get there (I am rather impressed with Jaiku and their granular listening capability for their feed aggregation, which should be the starting point for all feed aggregators). Part of grasping the problem is a lack of quickly understanding the complexity, which leads to deconstructing and getting to two variables: 1) people (their identities online and their personas on various services) and 2) interests. These two elements and their combinations can (hopefully) be seen in the quick annotated video of one of my slides I have been using in presentations and workshops lately.

Showing Granular Social Network

Granular Social Network from Thomas Vander Wal on Vimeo.

The Granular Social Network begins with one person, lets take the self, and the various interest we have. In the example I am using just five elements of interest (work, music, movies, food, and biking). These are interest we have and share information about that we create or find. This sharing may be on one service or across many services and digital environments. The interests are taken as a whole as they make up our interests (most of us have more interests than five and we have various degrees of interest, but I am leaving that out for the sake of simplicity).

Connections with Others

Our digital social lives contain our interests, but as it is social it contains other people who are our contacts (friends is presumptive and gets in the way of understanding). These contacts have and share some interests in common with us. But, rarely do the share all of the same interest, let alone share the same perspective on these interests.

Mapping Interests with Contacts

But, we see when we map the interests across just six contacts that this lack of fully compatible interests makes things a wee bit more complicated than just a simple broadline friend. Even Facebook and their touted social graph does not come close to grasping this granularity as it is still a clumsy tool for sharing, finding, claiming, and capturing this granularity. If we think about trying a new service that we enjoy around music we can not easily group and capture then try to identify the people we are connected to on that new service from a service like Facebook, but using another service focussed on that interest area it could be a little easier.

When we start mapping our own interest back to the interest that other have quickly see that it is even more complicated. We may not have the same reciprocal interest in the same thing or same perception or context as the people we connect to. I illustrate with the first contact in yellow that we have interest in what they share about work or their interest in work, even though they are not stating or sharing that information publicly or even in selective social means. We may e-mail, chat in IM or talk face to face about work and would like to work with them in some manner. We want to follow what they share and share with them in a closer manner and that is what this visual relationship intends to mean. As we move across the connections we see that the reciprocal relationships are not always consistent. We do not always want to listen to all those who are sharing things, with use or the social collective in a service or even across services.

Focus On One Interest

Taking the complexity and noise out of the visualization the focus is placed on just music. We can easily see that there are four of our six contacts that have interest in music and are sharing their interest out. But, for various reasons we only have interests in what two of the four contacts share out. This relationship is not capturing what interest our contacts have in what we are sharing, it only captures what they share out.

Moving Social Connections Forward

Grasping this as a relatively simple representation of Granular Social Networks allows for us to begin to think about the social tools we are building. They need to start accounting for our granular interests. The Facebook groups as well as listserves and other group lists need to grasp the nature of individuals interests and provide the means to explicitly or implicitly start to understand and use these as filter options over time. When we are discussing portable social networks this understanding has be understood and the move toward embracing this understanding taken forward and enabled in the tools we build. The portable social network as well as social graph begin to have a really good value when the who is tied with what and why of interest. We are not there yet and I have rarely seen or heard these elements mentioned in the discussions.

One area of social tools where I see this value beginning to surface in through tagging for individuals to start to state (personally I see this as a private or closed declaration that only the person tagging see with the option of sharing with the person being tagged, or at least have this capability) the reasons for interest. But, when I look at tools like Last.fm I am not seeing this really taking off and I hear people talking about not fully understanding tagging as as it sometimes narrows the interest too narrowly. It is all an area for exploration and growth in understanding, but digital social tools, for them to have more value for following and filtering the flows in more manageable ways need to more in grasping this more granular understanding of social interaction between people in a digital space.

A Stale State of Tagging?

David Weinberger posted a comment about Tagging like it was 2002, which quotes Matt Mower discussing the state of tagging. I mostly agree, but not completely. In the consumer space thing have been stagnant for a while, but in the enterprise space there is some good forward movement and some innovation taking place. But, let me break down a bit of what has gone on in the consumer space.

History of Tagging

The history of tagging in the consumer space is a much deeper and older topic than most have thought. One of the first consumer products to include tagging or annotations was the Lotus Magellan product, which appeared in 1988 and allowed annotations of documents and objects on one's hard drive to ease finding and refinding the them (it was a full text search which was remarkably fast for its day). By the mid-90s Compuserve had tagging for objects uploaded into its forum libraries. In 2001 Bitzi allowed tagging of any media what had a URL.

The down side of this tagging was the it did not capture identity and assuming every person uses words (tag terms) in the same manner is a quick trip to the tag dump where tags are not fully useful. In 2003 Joshua Schacter showed the way with del.icio.us that not only allowed identity, upon which we can disambiguate, but it also had a set object in common with all those identities tagging it. The common object being annotated allows for a beginning point to discern similarity of identityĵs tag terms. Part of this has been driven on Joshua's focus on the person consuming the content and allowing a means for that consumer to get back to their information and objects of interest. (It is around this concept that folksonomy was coined to separate it from the content publisher tagging and non-identity related tagging.) This picked up on the tagging for one's self that was in Lotus Magellan and brings it forward to the web.

Valuable Tagging

It was in del.icio.us that we saw tagging that really did not work well in the past begin to become valuable as the clarity in tag terms that was missing in most all other tagging systems was corrected for in the use of a common object being tagged and the identity of the tagger. This set the foundation for some great things to happen, but have great things happened?

Tagging Future Promise

Del.icio.us set many of out minds a flutter with insight into the dreams of the capability of tagging having a good foothold with proper structure under them. A brilliant next step was made by RawSugar (now gone) to use this structure to make ease of disambiguating the tag terms (by appleseed did you mean: Johnny Appleseed, appleseeds for gardening/farming, the appleseed in the fruit apple, or appleseed the anime movie?). RawSugar was a wee bit before its time as it is a tool that is needed after there tagging (particularly folksonomy related tagging systems) start scaling. It is a tool that many in enterprise are beginning to seek to help find clarity and greater value in their internal tagging systems they built 12 to 18 months ago or longer. Unfortunately, the venture capitalists did not have the vision that the creators of RawSugar did nor the patience needed for the market to catch-up to the need in a more mature market and they pulled the plug on the development of RawSugar to put the technology to use for another purpose (ironically as the market they needed was just easing into maturity).

The del.icio.us movement drove blog tags, laid out by Technorati. This mirrored the previous methods of publisher tagging, which is most often better served from set categories that usually are derived from a taxonomy or simple set (small or large) of controlled vocabulary terms. Part of the problem inherent in publisher tags and categories is that they are difficult to use outside of their own domain (however wide their domain is intended - a specific site or cross-sites of a publisher). Using tags from one blog to another blog has problems for the same reason that Bitzi and all other publisher tags have and had problems, they are missing identity of the tagger AND a clear common object being tagged. Publisher tags can work well as categories for aggregating similar content within a site or set of commonly published sites where a tag definition has been set (but that really makes them set categories) and used consistently. Using Technorati tag search most often surfaces this problem quickly with many variation of tag use surfacing or tag terms being used to attract traffic for non-related content (Technorati's keyword search is less problematic as it relies on the terms being used in context in the content - unfortunately the two searches have been tied together making search really messy at the moment). There is need for an improved tool that could take the blog tags and marry them to the linked items in the content (if that is what is being talked about - discerning predicate in blog tags is not clear yet).

Current Tools that Advanced

As of a year ago there were more than 140 social bookmarking tools in the consumer space, but there was little advancement. But, there are a few services that have innovated and brought new and valuable features to market in tagging. As mentioned recently Ma.gnolia has done a really good job of taking the next steps with social interaction in social bookmarking. Clipmarks pioneered the sub-page tagging and annotation in the consumer tagging space and has a really valuable resource in that tool. ConnectBeam is doing some really good things in the enterprise space, mostly taking the next couple steps that Yahoo MyWeb2 should have taken and pairing it with enterprise search. Sadly, del.icio.us (according to comments in their discussion board) is under a slow rebuilding of the underlying framework (but many complaints from enterprise companies I have worked with and spoken indepth with complain del.icio.us continually blocks their access and they prefer not to use the service and are finding current solutions and options to be better for them).

A Long Way to Go

While there are examples that tagging services have moved forward, there is so much more room to advance and improve. As people's own collection of tagged pages and objects have grown the tools are needed to better refind them. This will require time search and time related viewing/scanning of items. The ability to use co-occurance of tag terms (what other tags were used on the object), with useful interfaces to view and scan the possibilities.

Portability and interoperability is extremely important for both the individual person and enterprise to aggregate, migrate, and search across their collections across services and devices (now that devices have tagging and have had for some time, as in Mac OS X Tiger and now Vista). Enterprises should also have the ability to move external tagged items in through their firewall and publish out as needed, mostly on an employee level. There is also desire to have B2B tagging with customers tagging items purchased so the invoicing can be in the customers terminology rather than the seller terminology.

One of the advances in personal tagging portability and interoperability can easily be seen when we tag on one device and move the object to a second device or service (parts of this are not quite available yet). Some people will take a photo on their mobile phone and add quick tags like "sset" and others to a photo of a sunset. They send that photo to a service or move it to their desktop (or laptop) and import the photo and the tag goes along with it. The application sees the "sset" and knows the photo was transfered from that person's mobile device and knows it is their short code for "sunset" and expands the tag to sunset accordingly. The person then adds some color attribute tags to the photo and moves the photo to their photo sharing service of choice with the tags appended.

The current tools and services need tools and functionality to heal some of the messiness. This includes stemming to align versions of the same word (e.g. tag, tags, tagging, bookmark, bookmarking). Tag with disambiguation in mind by offering co-occurrence options (e.g. appleseed and anime or johnny or gardening or apple). String matching to identify facets for time and date, names (from your address book), products, secret tag terms (to have them blocked from sharing), etc. (similar to Stikkit and GMail).

Monitoring Tools

Enterprise is what the next development steps really need to take off (these needs also apply to the power knowledge worker as well). The monitoring tools for tags from others and around objects (URLs) really need to fleshed out and come to market. The tag monitoring tools need to become granular based on identity and co-occurance so to more tightly filter content. The ability to monitor a URL and how it is tagged across various services is a really strong need (there are kludgy and manual means of doing this today) particularly for simple and efficient tools (respecting the tagging service processing and privacy).

Analysis Tools

Enterprise and power knowledge workers also are in need of some solid analysis tools. These tools should be able to identify others in a service that have similar interests and vocabulary, this helps to surface people that should be collaborating. It should also look at shifts in terminology and vocabulary so to identify terms to be added to a taxonomy, but also provide an easy step for adding current emergent terms to related older tagged items. Identify system use patterns.

Just the Tip

We are still at the tip of the usefulness of tagging and the tools really need to make some big leaps. The demands are there in the enterprise marketplace, some in the enterprise are aware of them and many more a getting to there everyday as the find the value real and ability to improve the worklife and workflow for their knowledge workers is great.

The people using the tools, including enterprise need to grasp what is possible beyond that is offered and start asking for it. We are back to where we were in 2003 when del.icio.us arrived on the scene, we need new and improved tools that understand what we need and provide usable tools for those solutions. We are developing tag islands and silos that desperately need interoperability and portability to get real value out of these stranded tag silos around or digital life.

Getting to the Ultimate City Guide

This past week I was in Mexico City for work. My approach to the trip was filled with apprehension as I had never been there and much of the word of mouth and news of Mexico City was on the side of "express kidnappings and other non-cheery events. I pinged my Twitter friends and a couple people responded that they had been to Mexico City in the past year and offered great insights and advice (mostly not to hail taxis on the street and the usual advice for large cities (stay in busy areas, etc.)).

I did not have a lot of time to explore, but I really did enjoy my trip there. But, I was really not well prepared for the trip (mostly because it was rather last minute in a rather busy stretch of other non-related work).

The second day of my trip I felt far more comfortable as I had walked around my busy neighbohood getting a feel for it as I searched for food (there were many options, but I wanted local food not Korean or Argentinian). Walking around there were many offers for taxi rides, table dances, and flat-out prostitution offers. I had a fairly good shield of ignoring the individuals, but some were quite persistent. I found the early morning helped ground me a little better and found the buildings and architecture similar in a way to Bastia, Corsica. This tiny bit of grounding helped connect me to some understanding and provided a connection.

Most travel guide work better for me after I have been some place and preparing me for things I want to discover the next trip, than for preparing me for the first trip.

Trip Preparation and Pre-mapping

The trip was not the only trip I was not well prepared for, my trip to Berlin in Fall 2005 was much the same. But, with the Berlin trip I read and had many travel guide and nothing was really sticking (it too was in a busy travel and work schedule).

The travel guides really do not work well for me as I have nothing for the information to stick to. I have no reference point of familiarity for the information to adhere. Once I gain a foothold of perspective and foundation the information about a place starts making sense. All it takes is a drop of knowledge and the ripples of understanding and familiarity start taking hold.

What I really seem to need is that core grounding point. I have tried Google Earth and other satellite enhanced mapping systems (I am increasingly a fan of Microsofts Live Maps for this as its 3D models are quite helpful), but they still need some level of reference for the info to stick. Information combined with some 3D and 360 views of areas would help. Once I have a point I can hold onto I can then easily expand the knowledge.

The small bit of understanding makes unrolling surrounding areas and deeper understanding easier. For me the thin connection to Corsica helped put the architecture in context. This bit of context is like a Google Map showing an area then pre-loading other near and related information to unpack and apply quickly.

Personally, I like to have cultural understandings of things that are fixed and malleable. Fixed are things like phone systems (GSM) and ease of getting wifi or solid internet access, along with usual cost. Malleable are things that have options like places to eat, things to see and do, etc. Cultural components, like taking many photos in a neighborhood is something I like to understand, do people think a white guy (I was one of a handful I saw in my couple days) taking pictures of buildings and building details is a threat to them? Does this make me a sure target? Is it culturally improper?

Finding Guides that Fit Context

One of my issues is I am often traveling from a business context and need the fixed information. I find the Economist City Guides really good for the basic worklife understanding. I also have cultural (often sub-cultural) interest along the lines of use of technology, food, street art, local information design, social interaction patterns, etc., which seems to come from shared personal experience rather than printed resources.

Ultimate Guide

I think my optimal wish it to have an immersion guide experience prior to traveling, based on the location I will be staying. Then once I am in a location have information rolled out based on context, such as time to eat the food options based on my interest and level of adventure with which I am comfortable. Unrolling understanding and background based on surroundings for where I am and what is around the corner (literally and figuratively) would be fantastic.

This is a familiarity I now have with Amsterdam and parts of London. Some of this familiarity came from having a personal guide take me through those cities nearly 20 years ago. This provided me with an understanding of layout, core elements (transportation systems, cultural understanding, food, etc.), and comfort with a feel for the cities.

Most of the time I am ready for my first trip after going to a city once or have a fellow traveler guide me through their understanding of the city along with a local resident.

Technosocial Architect

Those of you that know me well know I am not a fan of being labeled, yes it is rather ironic. A large part of this is a breadth of focus in the lens, from which I view the world. I am deeply interested in how people interact, how people use technology, and the role of information in this equation. My main interest is information and information use, when to people want it and need it, how people acquire it. I am utter fascinated by how technology plays in this mix and how important design is. I look at technology as any mediated form of communication, other than face-to-face communication. The quest began in the technology "quot;paper age" looking at layout and design of text and images on the printed page and the actual and latent messages that were portrayed in this medium. I also dove into television and video as well as computer aided visualizations of data (Tufte was required reading in quantitative methods class (stats) in the early '90s in grad school).

Well, this life long interest only continued when I started digging into the web and online services in the early 90s. But, as my interest turned professional from hobby and grad student my training in quantitative and qualitative (ethnographic) research were used not for public policy, but for understanding what people wanted to do with technology or wished it would work, but more importantly how people wanted to use information in their life.

Basis for Digital Design and Development

As I have waded through web development and design (and its various labels). Most everything I have done is still based on the undergrad training in communication theory and organizational communication. Understanding semantics, rhetoric, layout, design, cogsci, media studies, cultural anthropology, etc. all pay a very important part in how I approach everything. It is a multi-disciplinary approach. In the mid-80s I had figured everybody would be using computers and very adept by the time I finished undergrad, that I thought it was a waste to study computer science as it was going to be like typing and it programming was going to be just like typing, in that everybody was going to be doing (um, a wee bit off on that, but what did I know I was just 18).

People Using Information in Their Life

The one thing that was of deep interest then as it is now, is how people use information in their life and want and need to use information in their life. To many people technology gets in the way of their desired ease of use of information. Those of us who design and build in the digital space spend much of our time looking at how to make our sites and applications easier for people to use.

Do you see the gap?

The gap is huge!

We (as designers and developers) focus on making our technology easy to use and providing a good experience in the domain we control.

People want to use the information when they need it, which is quite often outside the domains we as designers and developers control.

Designing for Information Use and Reuse

Part of what I have been doing in the past few years is looking at the interaction between people and information. With technology we have focussed on findability. Great and good. But, we are failing users on what they do with that information and what they want to do with that information. One question I continually ask people (particularly ones I do not know) is how are you going to use that information. When they are reading or scanning information (paper or digital it does not matter) I ask what is important to them in what is before them. Most often they point to a few things on the page that have different uses (an article referenced in the text, an advertisement for a sale, a quote they really like, etc.). But, the thing that nearly everything that they find important is it has a use beyond what they are reading. They want to read the article that is referenced, they want the date and location for the sale (online address or physical address and date and times), they want to put the quote in a presentation or paper they are writing.

End-to-end is Not the Solution

Many companies try to focus on the end-to-end solution. Think Microsoft or Google and their aim to solve the finding, retaining, using, and reusing of that information all within their products. Currently, the companies are working toward the web as the common interface, but regular people do not live their life on the web, they live it in the physical world. They may have a need for an end-to-end solution, but those have yet to become fully usable. People want to use the tools and technologies that work best for them in various contexts. As designers and developers we can not control that use, but we can make our information more usable and reusable. We have to think of the information as the focal point. We have to think of people actually connecting with other people (that is individuals not crowds) and start to value that person to person interaction and sharing on a massive scale.

Our information and its wrappers must be agnostic, but structured and prepared in a manner that is usable in the forms and applications that people actually use. The information (content to some) is the queen and the people are the king and the marriage of the two of them will continue the reign of informed people. This puts technology and the medium as the serf and workers in that kingdom. Technology and the medium is only the platform for information use and reuse of the information that is in people's lives. That platform, like the foundation of a house or any building must not be noticed and must serve its purpose. It must be simple to get the information and reuse it.

Technology and Design are Secondary

Those of us that live and breathe design and development have to realize what we build is only secondary to what people want. It is the information that is important to regular people. We are only building the system and medium. We are the car and the road that take people to Yosemite where they take pictures, build memories, bond with their travel companions, etc. What is created from this trip to Yosemite will last much longer than the car or road they used to get them to the destination. We only build the conduit. We have to understand that relationship. What we build is transient and will be gone, but what people find and discover in the information they find in what we build must last and live beyond what we control and can build or design. We must focus on what people find and want to use and reuse while they are using what we are designing and building for them.

Information as Building Blocks

All of what is being described is people finding and using information that an other person created and use it in their life. This is communication. It is a social activity. This focus is on building social interactions where information is gathered and used in other contexts. Information use and reuse is part of the human social interaction. This social component with two people or more interacting to communicate must be the focus. We must focus on how that interaction shapes other human interactions or reuses of that information garnered in the communication with an other and ease that interaction. If you are still reading (hello) you probably have something to do with design or development of technology that mediates this communication. We are building social tools in which what is communicated will most likely have a desired use for the people interacting outside of what we have built or designed.

Technosocial Architects

People who understand the social interactions between people and the technologies they use to mediate the interactions need to understand the focus is on the social interactions between people and the relationship that technology plays. It is in a sense being a technosocial architect. I ran across the word technosocial in the writings of Mimi Ito, Howard Rheingold, and Bruce Sterling. It always resonates when I hear technosocial. Social beings communicate and inherent in the term communication is information.

Focus on People, Medium, and Use

Just above you see that I referenced three people (Mimi, Howard, and Bruce) as people who used a term that seems to express how I believe I look at the work I do. It is people, more importantly, it is individuals that I can point to that I trust and listen to and are my social interpreters of the world around me. These people are filters for understanding one facet of the world around me. People have many facets to their life and they have various people (sometimes a collective of people, as in a magazine or newspaper) who are their filters for that facet of their life. There are people we listen to for food recommendations, most likely are different from those that provide entertainment, technology, clothing, auto, child care, house maintenance, finance, etc. We have distinct people we learn to trust over time to provide or reinforce the information we have found or created out of use and reuse of what we have interacted with in our life.

Looking at many of the tools available today there is a focus on the crowd in most social tools on the web. Many regular people I talk to do not find value in that crowd. They want to be able to find individual voices easily that they can learn to trust. Just like I have three people I can point to people in social software environments look at the identity (screen name many times) as their touch point. I really like Ask MetaFilter as a social group "question and answer" tool. Why? Mostly because there are screen names that I have grown to know and trust from years of reading MetaFilter. The medium is an environment that exposes identity (identity is cloaked with a screen name and can be exposed if the person so decides in their profile). People are important to people. In digitally mediated social environments the identity is that point of reference that is a surrogate for name in physical space. In print the name of the writer is important as a means to find or avoid other pieces or works. We do the same in movies, television news, television shows, online videos, podcasts, blogs, etc. the list does not end.

Our social mediums need to keep this identity and surface the identity to build trust. People use identity as gatekeepers in a world of information overload. When I look at Yahoo! Answers and Yahoo! MyWeb (my absolute favorite social bookmarking tool) I get dumped into the ocean of identities that I do not recognize. People are looking for familiarity, particularly familiarity of people (or their surrogate identity). In MyWeb I have a community (unfortunately not one that is faceted) where I trust identities (through a series of past experience) as filters for information in the digital world around us, but I am not placed in this friendly environment, but put in an environment where I find almost nothing I value presented to me. This is the way Yahoo! Answers works as well, but it does not seem like there is the ability to track people who ask or answer questions that a person would find value in.

The tools we use (as well as design and build) must understand the value of person and identity as information filters. The use of information in our lives is one explicit expression of our interest in that subject, the person who created the information, or the source what housed that information. Use and reuse of information is something we need to be able to track to better serve people (this gets in to the area of digital rights management, which usually harms information use more than it enables it, but that is another long essay). The medium needs to understand people and their social interaction people have with the information and the people who create the information and the desired use. This use goes well beyond what we create and develop. Use requires us understanding we need to let go of control of the information so it may be used as people need.

Need for Technosocial Architects

Looking at the digital tools we have around us: websites, social computing services and tools (social networking sites, wikis, blogs, mobile interaction, etc.), portals, intranets, mobile information access, search, recommendation services, personals, shopping, commerce, etc. and each of these is a social communication tool that is based on technology. Each of these has uses for the information beyond the digital walls of their service. Each of these has people who are interacting with other people through digital technology mediation. This goes beyond information architecture, user experience design, interaction design, application development, engineering, etc. It has needs that are more holistic (man I have been trying to avoid that word) and broad as well as deep. It is a need for understanding what is central to human social interactions. It is a need for understanding the technical and digital impact our tools and services have in mediating the social interaction between people. It is a need for understanding how to tie all of this together to best serve people and their need for information that matters to them when they want it and need it.

BBC Knocks Audio Annotating Out of the Park

Tom Coates shows off the BBC's Annotatable Audio Project. Tom gave me a preview early on Saturday and I was ecstatic. You see, what the tool does is provide an interface to annotate and segment audio on the web. Yes, podcasts can be easily segmented and annotated. This has been my biggest complaint with podcasts over the past year, okay since they started getting big (that is big for an early early adopter). I complained to people I knew at Odeo about the problem and they said they were working on it. I mentioned this to podcast enthusiasts at Yahoo! about nine months to a year ago and they said if they did podcasting that would be one of the first things in it as it was a big complaint. Did they? No, they made a product not too indistinguishable from every other product out there? Where is the innovation?.

Why is this Huge

The reason I am so excited about this is voice/audio is not easily scannable, like type. I can not easily skip ahead in a 30 or 45 minute podcasts to find that which I am interested in. Many friends will forward me links to a podcasts stating I have to hear what somebody says. Finding that segment usually means listening to much of the whole podcast.

The other downside is if I hear something stellar in a podcast my mind will mull over that item for a little bit. This means the minute to five minutes that follow in the podcast are lost on me. This is not a problem with written materials as I can skim back through the content and pick-up where my mind drifted (it is usually in these moments of drifting that I find the best solutions to things that have bugging me - the Model of Attraction came out of one of these).

A couple other items of note about this product. It is great interface design as it is interactive helps the person using the product know exactly what they are doing. The second is the segmentation is a great asset. With segmentation I can easily see writing a script to grab items of interest (27 seconds for here and 36 seconds from there, etc.) and having an automated audio stream built for me. Not only do I have a personalized audio stream, but since the originals are annotated and I can keep track of where the information is extracted from I can easily point others to the spot so they (or I) at some later point can go back and listen to more so to get better context (personally I don't think people are against attribution, it is just that we have made it so hard to do so in the past).

Voice and Audio is a Common Problem

The last couple time I have travelled in the USA I have run across people quite similar to me. None of us like voice. We are not particularly fond of the phone, for much the same reasons as I have problems with podcasts. Too much information gets lost. In phone conversations I am often saying, "I am sorry can you repeat that", in part because I did not hear, but the something that was stated just triggered a good though process for me and I missed what came after that moment. (What would be a great application is Tivo for the phone.) I continually am running new ideas and thoughts through what I believe and see how they may change it. It is the examined life - I enjoy living.

So what Tom and his cohorts did was make podcasts and audio more usable. It makes it searchable. One thing that would be a very nice addition is to have those annotating the information each have their own distinct layer. Just like with folksonomies, the broad folksonomy where each individual and each annotation on a distinct element provides a richer understanding and richer layer. (Such things would be really nice in Wikipedia so that I could remove the people who I do not think add any value to entries (in not polite terms - those who I know are wrong and are polluting the value of Wikipedia, which is far too much noise for me on the entries I would love to point to), or conversely to use a "white hat" approach and subscribe to the annotations of people and the distinct tags or terms they use in annotations. I have many people whose opinions and view I value, but on rare occasions it is everything a person has to say.

Filtering information in a world of too much information to keep track of is a necessity. Filtering is a must. It is about time we got here.

Thank you Tom. I hope your new team can innovate as much as you were allowed at the BBC, which has been the most innovative large enterprise going.

Replacement RSS and XML Button

Mike just posted a killer international and language-free RSS logo button on his site. I really like it. Mainly is works for those of use who understand the RSS text version, but for those who are not as technically forward or in non-English/Western languages this could still work. The RSS and XML text on the buttons always need explanation to those not familiar with the terms. The end of many of the tutorials is often, "just click it, you do not really need to know what it means, just click". Something tells me Mike is on to something profound yet so wonderfully simple.

Amazon and A9 Provide Yellow Pages with Photos

Everybody is talking about Amazon's (A9) Yellow Pages today. Amazon has done a decent job bringing photos into their Yellow Pages for city blocks. This is a nice touch, but it is missing some interaction and interconnections between the photos and the addresses, I hope this will come. I really would like to be able to click on a photo and have the Yellow Pages information show up, everything I tried on Clement Street in San Francisco, California did not work that way.

One of the things that really hit me in playing with the tool today at lunch was how the Yellow Pages still suck. I have had problems with the Yellow Pages for..., well ever. I grew up in cross-cultural environments with British and French influences in my day-time care givers growing up. I moved around a fair amount (up and down the West Coast growing up and Europe and the U.S. East Coast). Culture has their own vocabulary (let alone language) for the same items. What I call things, depends on context, but no matter what, the Yellow Pages do not match what I wish to call what I want (or sometimes need).

Today's search I used one of the Amazon search sample, "Optica", which had some nice references. Knowing how I usually approach using the Yellow Pages I search for glasses (as that is what I need to get or need repaired) or contacts. Doing this in a paper Yellow Pages usually returned nothing or pointers to a couple other places. One would thing online Yellow Pages to be different, well they are, they returned nothing related. Glasses returns restaurant supply and automotive window repairs with not one link to eye glasses, nor a reference to "you may be looking for...".

A9 is a great search tool and Amazon.com has great product tools and incredible predictability algorithms, which will be very helpful down the road for the Personal InfoCloud, but the current implementation is still a little rough. I can see where they are heading with this. And I can dream that I would have this available for a mobile device at some point in the next two or three years.

Once very nice piece that was integrated was reviews and ratings of Yellow Pages entries. This is great for the future, once they get filled out. It will also be great once it is available from mobile device (open API so we can start building a useful tool now?). But, it brings my scenario of the future to light rather quickly, where I am standing in front of a restaurant looking at over 100 restaurant reviews on my mobile device. There is no way that I can get through all of these reviews. Our supporting full complement of context tools will be needed to get pulled into play to get me a couple or four good reviews that will mean something to me.

This is but a small slice of the Personal InfoCloud, which is much broader and focusses on enabling the person to leverage the information they have and find. Pairing these two and enabling easy access to that information when it is needed.

Preview of Visual Rhetoric in a Digital World

I went on a little book buying spree this past week as I am finishing reading the last binge buy or two. I picked up a couple O'Reilly reference books (will review them later) and a few books from the interaction design, cogsci, and information design arena. The one that is standing out in as I preview them is the Visual Rhetoric in a Digital World : A Critical Sourcebook by Carolyn Handa. This book is a collection of essays and articles from various well quoted and referred to designers, writers, and academics. Looking through the references and end-notes the heros of communication research are used for the foundations of those chosen to write. Visual Rhetoric is focussed on the academic world, but if we are not learning every day we will never get better, and this book could fill in the gaps.

The book is broken into five sections: Toward a Pedagogy of the Visual, The Rhetoric of the Image, The Rhetoric of Design, Visual Rhetoric and Argument, and Visual Rhetoric and Culture. The names of the writers that jump out are Gunter Kress, Catherine L. Hobbes, J.L. Lemke, Rudolph Arnheim, Roland Barthes, Scott McCloud, Jeffery Keedy, Jessica Helfand, Keith Kenney, Michele S. Shauf, Richard A. Lanham, Robert Horn, and Bell Hooks drew my attention. I have a very strong feeling this will be a great resource. I don't think it will bump Digital Ground by Malcolm McCullough from my vote for the best book I have read this year, but it is proving 2004 is a very strong year for books.

Peter Charts Attention

Peter has posted charts the facets of attention as described in Steven Johnson's book Mind Wide Open. This diagram is very helpful with out having read the book, but it will be more helpful once I have the book in my hands.

IA Summit in Austin

Late last night I got back from the IA Summit in Austin. The Summit was great as it sparked a few ideas, I learned new things, I got to see friends of like minds, and learned the world is still alright. The Summit Blog offers a good snapshot of the Summit. I could not have enjoyed the Summit without James' iCal of the Summit as I was able to drop it into my Personal InfoCloud and truly get what I wanted out of the Summit.

The sessions were very good this year, there was always something I wanted to attend (on a few occasions there was more than one session I really wanted to attend). I really enjoyed Jesse's James Garrett'sBrand-driven IA session which was entertaining and insightful. Victor Lombardi's Incorporating Research on Navigation into a Design Method really gave me a strong insight into some of the current research, particularly a summary of Andrew Dillion's Shape of Information, that helped flesh out some of my own ideas. The UT Austin student's presentation on Extreme IA, using Extreme Programming methodologies for IA research and tasks. Tony Byrne's Critical Review of Enterprise CMS was extremely valuable for myself as it made the current CMS marketplace more coherent for me (I went to an all day session on CSM on Friday that was largely an echo of much of my CMS experience and provided a few good insights that I did not have in my tool belt, which did not strike as large of a chord as the Critical Review).

I need a little time and sleep to digest the conference some more.

Travelling

I knew the Summit would be jam packed into nearly all my waking hours so I was looking forward to the travel time to write and reflect. My trek to Austin was an educational experience as I had purchased US Air tickets off Travelocity for the round trip. My ticketing info said US Air flights with partners United and CanadaAir. On Thursday evening I stood in a non-moving line at the airport for 45 minutes only to jump the line to ask about my flight. The agent said, "We no longer run the flights to Chicago, you are now on a flight run completely by United". I went to United to find out I was very late (30 minutes before the flight and trying to point to the long line at US Air and trying to eek out the words 45 minutes). It was a fast trek behind the counter agent as she rushed me to the short security line with my carry-on and my check-in bag as I did not have time to check my bag and I was short on time to get to the last gate out on the airports tendril. That morning I moved my small pocket knives to my check-in luggage so I would have the ever resourceful and needed tools in Austin. I was stuck in Security as they dug out the offending .75 inch pen Swiss Army knife and the regular sized one then rescanned my bag.

By the time I got to the gate the doors to the flight had shut (10 minutes before the flight). I was on to the adventure of finding a flight or series of flights to Austin assisted by the helpful gate agent. He tried 9 different combinations as he muttered about the snow in Atlanta and the Carolinas. Finally he said he was going to make a last ditch effort with Continental. I followed him to the gate to Houston and was able to get a seat to Houston and a connection to Austin on the last flight to Austin. Then a snag. The flight was leaving in three minutes, but my ticket was a US Air ticket for a United flight and needed to be converted by US Air to United so they could in-turn transfer it to Continental. The helpful gate agent said he would go back out to the lobby and exchange the ticket and he took off jogging. Five minutes later he returned with my exchanged tickets and they reopened the gate doors and the very helpful Continental gate agent carted my luggage down the gateway, but with out the wheelie extending handle out so he looked like a hunchback galloping after me). I finally sat in my seat and was quite numb from the experience). I was able to relax a little and write a little on the flight and on my 2 hour plus layover in Houston, but only about a third of what I had hoped to get done.

For the return flights I decided to leave even earlier for the Airport. It was a good thing I did so as I went looking for US Air and CanadaAir (regional) for my flight back as that is what the ticketing said, with both flights co-branded with United. The Austin airport does not have a presence for US Air nor CanadaAir. I thought I was in for another great adventure. This time I tried United first (no other closely related options). I handed the ticketing agent my ID and she handed me my United tickets, but my flight was delayed with "wheels up" at 5:40 and boarding at 6:00pm. This was as confusing as the rest of the trip for me so I just went with it. It turns out I was on a small regional jet that did not have enough room to write on the laptop, but I did have a great seatmate that had also been to the conference and we had a very good chat. The flight from Chicago home was the usual tight forward accommodation that does not permit opening a laptop. But, I did get home after 1am this morning.

Research Lab for Human Connectedness

The Media Lab Europe's research lab for Human Connectedness really has some great things in progress. The most news worthy of late has been tunA, which is a wireless sharing of your personal music device, which extends your personal info cloud and creates a local info cloud for others. tunA was covered in Wired News: Users Fish for Music article a couple weeks ago.

The group's focus tends to be connecting people by digital tools using aural and visual presentation methods. There are some very intriguing applications that could come out of this research.

Remail on the horizon

There is another e-mail redesign in the work, IBM's Remail is a research project that seems to be on the right track. There is serious need for outlook replacements so that we can have a mail, calendar, and other communication tool that actually works as one needs it to.

IBM information history flow visualization

IBM history flow visualization is well worth checking out. The whole of this article is very good. The layered visual dimensions not only can indicate the contributors to information history flows in documents (including Web pages and Wikis) but also the age of the contributor's content.

OmniOutliner updated with Visio import and export

OmniGraffle 3.0 is out today as is the Pro version. The Pro version has import and export of files with Visio 2002 (using the Visio XML format) and includes mouseless editing (these two features could make the Pro version worth it for me). The interface has received an complete redesign and is much better incorporated into OS X, which version 2 ran very well under. The regular version will output files to PDF, PNG, JPEG, and HTML (among others), if the HTML is as clean as the OmniOutliner this will be a treat. I have been looking forward to this upgrade of one of my favorite tools.

Social Networks with InFlow

Steven Johnson examines Vladis Krebs' InFlow software to find social networks. This is a visualization tool that draws the lines that make up the connections in our lives and interactions. More about InFlow and information about Krebs will help you under social networking from an automated perspective.

Graphviz provides similar (yet simpler) output.

Jon Udel digs into information mapping

Jon Udell digs into information mapping, which includes a discussion and pointer to Samuel Wan's fisheye menu. Jon's entry has other pointers that will keep you occupied for a little while.

Information Architecture of Everyday Things

Jesse now has his The Information Architecture of Everyday Things (presentation from the IA Summit) available. I did not make it to this session, as I was taking in the Scent of Information session. I wished I could have made both. Jesse has a great way of digesting information into their primary elements and showcasing these understandings in easily digestible parcels.

Omni Graffle out

Omni Graffle 2.0 for OS X is finally available. This includes free of charge Visual Vocab (listed in the pallette as "Garrett IA"). Omni Graffle is fast and easy to use. Now I don't think I will need Visio so much on the Mac.

Data Needs Context and Molding to Mean Anything

Matt has found one of the many gems on data and providing meaning to it from the ever popular (in my book) Nathan Shedroff. The quote...

"Data is fairly worthless to most of us; it is the product of research or creation
(such as writing), but it is not an adequate product for communicating. To have 
informational value, it must be organized, transformed, and presented in a way
that gives it meaning."

is from Nathan's A Unified Field Theory of Design.