vanderwal.net

Quest for Customer Service

It is all about customer service these days. I left my surly and poorly communicative cable company (Comcast) for DirectTV satellite, which so far has been exceptional. DirectTV was a breaze to set up service and has answered questions along the way with ease, honesty (they had to go check to verify the correct answet), and kindness.

We has a similar experience at IKEA at Potomac Mill last weekend as we were piecing together elements for our office. The woman who was helping us there took her time explaining things we may need and may save us money. She verified we had all the parts we needed and coordinated a pick-up for us that day as well as tied missing items together from other stores to be delived a little later. She also walked us over and introduced us to another employee who was equally helpful that tied kitchen cabinets into our office plan to neatly store items above the desk. I have had a string of horrible customer service of late that this really stood out. Some of the higher-end furniture stores have offered or provided similar service, but we did not expect it from IKEA. Actually the guy at Best Buy was equally as helpful and offered the best price options when I picked up the hardware for satellite TV.

On the Web there used to be great sites that were well thought though and had great customer service. Fat Brain books was fantastic, but hit the other end of the spectrum when Barnes and Noble took over (I have had horrible experiences with B&N on-line, but their physical stores are rather good). The Verizon site is utterly miserable with no contingency planning at all. The USA.net e-mail service is horrible with out American Express customer service behind it. It seems that many of the well thought through services sites that privide what you need we gobbled up by large entities that do not care about their sites or those that use them.

I still love Amazon as they still have a rather well thought trough service and their customer service is nearly always very good to excellent. I have had excellent service and support from nearly every Apple site or related site I have run across. The Apple store are great, but so are the Apple local stores. The understanding of the product and the people is lost at PC based stores, there is no passion or caring in the PC community, or maybe it is just burried somewhere.

Part of the poor customer service could be attributed to lack of paying for good customer service or not training for customer service properly. Over extended support teams and people can quickly lead to poor or lacking customer service. These elements can quickly lead to a miserable experience, but having people in a service world that are not truely passionate about product and the customer seems to be a common trait everywhere. Where I find great customer service, there is support from top to bottom in the organization for training and caring for the employees, but the biggest factor is passion. Passionate service folks will knock your socks off everytime, given they are not over stretched or worn down.

Follow the passion

Do not strand them

Stranding users is not a good thing to do, I think we can all agree with that premise. Not remembering that a user of your site can drop in to the site from anywhere to anywhere can be fatal. Take the U.S. Treasury Department, which recently did an expansive redesign of their site. They did a good job at bringing together much of their domain under one consistent branding roof. They have a few large navigation problems, they tend to pop-up a new window at the drop of a hat. Worse is that many of their press releases are built to pop-up, but have absolutely no navigation, not even to the Treasury homepage. I was suckered by this in July while searching for information from Google I was dropped in to a press release with nearly the exact information I was seeking. Big problem, all the Treasury Press Releases (sample of poor Treasury Web design) have no related links and no navigation to get you to the sourse of the page. When the Treasury gets around to fixing the stranded user problems they created they should fix the giant top banner/navigation bar that keeps the information their users are coming to the site for pushed down the page.

I will give the Treasury large kudos for grasping control of the splintered branding that is rampant in the large organizations. This consistantcy provides a couple of advantages by providing ease common design that give welcome consistancy and it makes it easier to go back and correct the navigation and usability errors that were left behind.

Chad's reading lists

Chad Thornton has a great list of others reading lists. Such reading lists are great ways to find new resources. Chad adds Stanford's Joint Program in Design to his list.

Interface and the customer

Adam Greenfield wrote a great article in Losing (inter)face: Customer experience and its discontents. This is a wonderful correlation and has sparked quite a great perspective on interface.

Communication relies on a transfer of information. I have been going through battles with the UPS driver lately and it is all based on that UPS sticky note that is your communication with your driver and the package you hope will arrive. This week a driver left a blank sticky, which UPS customer service stated was not possible, funny because I have it. The driver did not return the following day. The UPS site fails when the driver does not do their part and customer service can not perform properly when the commication fails. Information needs a transaction vehicle, breaking this transaction can lead to a breakdown in trust.

Gold Box provides

The Amazon Gold Box provides a goodie to get. After watching the Gold Box for weeks, and wondering where it went for a week or so, the Gold Box had a solid offering. I found Memento on DVD popped up. I did not see the movie in the theater, but have had an interest. The 10 dollar plus price made it less than a movie out for two and the fancy tiles are not available at the rental joints. One thing I did not realize about the Gold Box is that if you select an item to buy before the final item you do not get the opportunity to see the remaining items.

Paris France design in CommArts

I enjoyed the CommArts Design Interact article on Paris France. One of the pull quotes is very close to one that I continually use around meeting tables at the organizations I work for, "The Internet site or Intranet site is not about or for anybody around this table, it is not for anybody we can reach out and touch, it is for those folks we can not touch and walk through the site or application. This is why we build this site and or application, it is to be used by those we can see or touch. Knowing this we must focus building things in a manner that the user will understand, because we can not explain how we think to guide them so we must understand how they think." This article also provides some great visuals along with the wonderful read.

Recentralization information extension

In response to Peter's recentralization essay, part 2 and part 1, Nick Ragouzis discusses what he believes is important in recentralization. Nick points out that consistency of principles is very important and that may be more important than consistency of presentation. This is juicy and dead on.

Finally a move to centralize organization's Websites is the norm

Peter Merholz wrote The Pendulum Returns: Unifying the Online Presence of Decentralized Organizations for Adaptive Path. Peter points out the needs for organizations to centralize their Web content and visual interface. Consistency helps the users greatly, I have been finding this for years. The "let every flower bloom" is has always been horrible means for organizations Internet and Intranet sites. This is does not provide for central branding and ruins a user's experience when dealing with a the organization. Research, for years, has shown a homogenized brand and information structure will greatly benefit the organization and the users. There are great cost efficiencies to be had as well. For now go read Peter's work.

Adaptive Path talks with Marc Rettig

Adaptive Path interview with Marc Rettig. Marc is one of my favorite people, who continually blows my mind with his approach to problem solving (Peter and Lane are no slouches either). [hat tip Brad]

Intelligent gripes about AOL

WSJ's Kara Swisher, in her last Boom Town Exchange, posts readers comments about AOL. Many of the comments are critical, but it is a good look at how users interact with services. Many of these folks writing in have been AOL users for years. Services is important and keeping a broad user group happy is really tough, as you will see if you read.

CompUSA no sale

Need to have an example of not thinking through all the steps when building a Web application? Macwhiz tries to buy a monitor with good money, but bad application does not allow it. Having the credit from CompUSA on a CompUSA card and using to buy from CompUSA does not mean a thing. The buyer wanted it delivered to his office (always a logical option), but had his home address listed on the credit card (another logical option). CompUSA needed him to add his office address to the card (another logical option), but does not offer any mechanism to doing so (somebody will get fired).

When building applications there needs to be processes put into place to handle the needed options. Many times this requires a phone call to people trained in customer service. Not understanding processes before building an application or have ALL parties talking while developing an application will save embarrassment.

You should never start building before drawing a blueprint that takes into account all the options and needs. There is too much experience around to really have this happen with out a conscious decision being made (usually up the food chain) that stopped the options from being developed (if this is not the case they have the wrong developers or not enough time to have the processes worked out). These reasons are very close to why I will never buy from Barnes and Noble on line again. Ever.

Opening an application to the Internet opens the application to real people and real people provide a wide variety of aberrations to the planned uses for any application. Not having the time, resources, or approval to build in processes for easily handling these aberrations or spending time developing the application using user centered design/development skills will sink even the best funded applications. The user is always right and the real users must be a part of the development.

Model of Attraction is Born

Based on descussions begun with Stewart, Peter, Lane, and others in, beginning in discussions about navigation as a poor metaphor for the interaction of humans and information on the Web (which really breaks down further when looking at other types of Internet information interaction), I am working on another metaphor that struck me while in Austin. Lane asked in another conversation for alternatives to the navigation metaphor. I will be posting a series on this site that will open the idea for discussion and help finding holes or coming to the conclusion the idea sucks. The postings will most likely begin next week sometime. I am going to put the idea past a few friends at the IA Summit and see how hard they laugh or like it. For me the concept is working so far and seems to have a decent reach into Web and non-Web Internet interactions with information. No I am not going to state it now, but I will soon.

Over at CommArts, Mary Brodie outlines the requirements for developing successful navigations and user experiences. One of the things Mary brings up is UMLi (The Unified Modeling Language for Interactive Applications). I know that Jesse is not a fan of UML, but I have found many of the concepts and models quite helpful to frame interactive interface issues.

CommArts features the Herman Miller Red site design, which includes User Experience and Information Architecture work of Nathan Shedroff (on of the Vivid Studio founders). I went to a session at last year's SXSW where Nathan presented an over view that is essentially the same as this, I am glad this is now on line as I can share it. This article provides a solid insight into decision making, workflow, and the purpose of wireframes.

An intriguing piece in the Mactopia section of the Microsoft site about Presentation tips from Dale Carnegie Training. The "plan" section reads:

• Describe your audience as it relates to the topic ó their knowledge and experience, their needs, wants, and goals. Ask yourself, "What does my audience know about this topic?"
• Define the purpose of your presentation as it relates to the outcome you seek. Is your intention to inform? Persuade? Motivate? Teach? When you clarify your purpose, you will more easily hit your target.
• Plan the content of your presentation around your purpose and your audience's interest and level of understanding. Use words and phrases common to your audience, and focus on your purpose.

This sounds like it is straight out of a user centered design or user experience design article. This would even be at home in an advertising or public relations primer. Heck, it is just smart communication technique and one of the very basics, we must understand the user/audience.