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Mixed Feelings about Apple Store in Bethesda Maryland

Mac Network News is reporting an Apple store coming to Bethesda, Maryland in Montgomery Mall.

I have very mixed feelings about the Apple store coming. While I trek to the Tysons and Clarendon stores in Northern Virginia and would love a store 5 to 10 minutes from my house, I still feel a very close tie to the local Apple resellers. I am a huge fan of the Absolute Mac store as they have an extremely knowledgeable staff, great customer service, and quick turn around times on perfectly done repairs and upgrades (I am willing to make the 20 minute trek to the store on Saturdays -- no late weeknight hours). (Absolute Mac has also been a fantastic resource to the local business community that understands Apple products let them get their job done and not have the computer get in the way.) I am also a customer of Mac Upgrades here in Bethesda and enjoy the ability to drop in on my way home from work or as a walk-in while doing other errands.

The local Apple resellers have provided expertise beyond what the Apple stores have provided and have better turn around on service times. The local stores are also very tied to the local community. The Absolute Mac store has been pushing to start a chapter of the local MUG, Washington Apple Pi, which would be a great meet-and-share for the Maryland Apple fans, while Mac Upgrades is a sponsor of Apple Pi.

All this said, I look forward to the Apple store coming to Montgomery Mall (my guess is it is going in where the Eddie Bauer store just vacated, which is near the official Palm kiosk). The Apple stores do a great job of introducing Apple products to the frustrated uninitiated PC consumers. The Apple stores are great venues to sit and watch new Apple users, be it iPod, iTunes, or Mac computers, come in and rave about their new found joy in digital consumer products and great computing products that actually let them do their job. I don't know how many times I hear customers stating they no longer battle their computer to do their work and are no longer wasting time or a lot of money on support for their PCs. These folks have been hardcore software programmers, business managers, store owners, students, designers, stay-at-home moms, etc. The love affair for Apple product grows from new seeds in Apple stores. The stores also provides hands-on experience to third-party consumer products and a broad array of software and add-ons.

While the Apple stores are great outreach and expansion devices for Apple and its great computing resources for consumers and enterprise buyers, the support and feeding on the Apple community has been performed by the local resellers and authorized repair shops. It would be great to have the Apple store offer repair and other services from Absolute Mac and Mac Upgrades, where applicable. Apple really needs to foster these relationships that have maintained and grown fans of great products for years.

Tanya on Virtual Teams

Tanya offers up a wonderful brief discussion of virtual teams. This is a topic I really enjoy (I have products that I greatly favor (Groove and AIM/iChat) as it really helps productivity, but also the documentation process.

Jakob posts Top 10 Mistakes

Jakob publishes the Top Ten Web Design Mistakes of 2003.

Headers for everybody

I am trying out visual enhancements on the Off the Top weblog display. I have added the header titles for each of the entries, which I have wanted to do for a long time. This should make the page easier to scan for information.

I have used the dark blue color for the type and given it shading in the CSS to offset the header from the date. Once the headers were added the dates were lost on the page, so I have given the pale orange background color to break up the page a little more. The pale orange background also seems to help the reader scan the page more easily.

Depending on feedback I may keep this and add it to the other multiple entry pages in Off the Top.

Widgetopia

I stumbled across Widgetopia, a collection of Web widgets corralled by Christina.

Keep It Short - Users Do Not Want to Read

I was excited this past week, as I got to go to the National Cancer Institute's (NCI) Usability Lab to participate in testing one of my client's sites. NCI is also behind Usability.Gov. We have been working with Ginny Redish and I have learned a lot. I found this past week to be a blast, well the parts at the Lab were a blast.

This week was the first time I have been able to be involved with usability tests in a lab. Up until now I have always done them at a user's desk, at a conference, or some other guerilla method. The scenarios, note taking, and interaction were similar, but the lab really seemed to evoke more open responses.

In the past I had found most users do not read much while they are seeking information, but once they find the information they will spend more time reading on the screen, print it, or save it out. A couple years ago when I was testing often I kept finding that we constantly needed to trim content and restructure the content for easier browsing or scanning.

This past week I was floored at how little users actually read now. The habits of skimming and browsing have become stronger skills and ones that the users strongly prefer to reading long text. The user wants their information now and many users would grown and bemoan even the sight of what appeared to be long text.

Another redesign I am working on has text that has been too long and too dense and I have been digging for research to help support the shortening of the text. I asked Ginny about the shortening of text and looking for research. Ginny pointed to her own handout on writing for the Web Writing for the Web (PDF document - 500kb). There is an accompanying biography for this handout and many other wonderful handouts on Redish & Associates, Inc. handouts page.

In looking into the shortening of text on browsing pages (as opposed to end page) I looked at Jakob Nielsen's Homepage Usability: 50 Websites Deconstructed for a reference I did find that nearly all the sites in his book had greatly shortened their browsing text on their pages. Amazon had decreased their text to a very minimal amount surrounding the links, but once you get to the actual product page the volume of information grows, but it the information is still well chunked and is easy to scan and find the bits that are of most importance to the user. The news sites offer a great guide to this skill also, BBC News and CNN are very good examples. The breadth of information on these last two sites and the ease to get to top news is fantastic, particularly at the BBC site, which is a favorite site to glean ideas.

Category Agreement Analysis

Jared Spool explains the CAA - Category Agreement Analysis in his most recent article. Jared believes this is a strong tool for Information Architects to have in their tool belt.

Testing the Three Click Rule

Josh Porter of UIE test the Myth of the Three Click Rule. Josh finds out that users will continue seeking what the want to find after three clicks as long as they feel they are on the right track and getting closer. Most users will not abandon their quest after three clicks as had been suggested.

Oddly I remember this three click rule from four to five years ago and when we tested it we found the users we tested did not give up. There were other studies at that time that backed up what we were finding. Now in the last couple of years folks that are new to the Web are pontificating the three click rule again.

As always it is always best to test and just follow blindly.

iPIM and Chandler have a chair at the Personal Info Cloud

There are two articles that are direct hits on managing information for the individual and allowing the individual to use the information when they needed it and share it as needed. Yes, this is in line with the Personal Information Cloud.

The first article, The inter-personal information manager (iPim) by Mark Sigal about the problem with users finding information and how the can or should be able to then manage that information. There are many problems with applications (as well as the information format itself) that inhibit users reuse of information. In the comments of the article there is a link to products that are moving forward with information clients, which also fit into the Personal Information Cloud or iPIM concept. (The Personal Information Cloud tools should be easily portable or mobile device enabled or have the ability to be retrieved from anywhere sent to any device.

The second article is from the MIT Technology Review (registration required) titled Trash Your Desktop about Mitch Kapor (of founding Lotus Development fame) and his Open Source project to build Chandler. Chandler is not only a personal information manager (PIM), but the tool is a general information manager that is contextually aware. The article not only focusses on Mitch and the product (due late 2004), but the open and honest development practices of those that are building Chandler at the Open Source Application Foundation for Windows, Mac, Linux, etc. distribution.

RSS on PDAs and information reuse

Three times the past week I have run across folks mentioning Hand/RSS for Palm. This seems to fill the hole that AvantGo does not completely fill. Many of the information resources I find to be helpful/insightful have RSS feeds, but do not have a "mobile" version (more importantly the content is not made with standard (X)HTML validating markup with a malleable page layout that will work for desktop/laptop web browsers and smaller mobile screens).

I currently pull to scan then read content from 125 RSS feeds. Having these some of these feeds pulled and stored in my PDA would be a great help.

Another idea I have been playing with is to pull and convert RSS feeds for mobile browser access and use. This can be readily done with PHP. It seems that MobileRSS already does something like this.

Content, make that information in general, stored and presented in a format that is only usable in one device type or application is very short sighted. Information should be reusable to be more useful. Users copy and paste information into documents, todo lists, calendars, PDAs, e-mail, weblogs, text searchable data stores (databases, XML respositories, etc.), etc. Digital information from the early creation was about reusing the information. Putting text only in a graphic is foolish (AIGA websites need to learn this lesson) as is locking the information in a proprietary application or proprietary format.

The whole of the Personal Information Cloud, the rough cloud of information that the user has chosen to follow them so that it is available when they need that information is only usable if information is in an open format.

Personalization is not a preference

News.com writes that a new Forester report states personalization is over rated. This comes from many of the portal tool developers who are trying to push the technology. In discussions with users, many like their one personalized site, (my.yahoo.com or my.washintonpost.com) and they prefer to pull content into these single broad portals.

It seems like the folks selling the tools should be focussing on syndication rather personalization of everything. Syndication, such as RSS, can be pulled into what ever personalized interface the user desires. Anecdotally I have found users also like getting e-mail opt-in as a means to find out when information is updated.

The user does not really have control of the personalized information as it is maintained on an external resource and not one that is truly close to the user. Users often prefer to have the information come to them where they can control it and sort into a system that works for themselves. The one personalized site may fall into a user's personal info cloud as they have a central place to find information, but if every site is personalized it is the disruptive factor is still in place, which keeps the user from having the information that they need when they need it.

Apple love

Mark Morford explains why Apple deserve gushing adulation in his San Francisco Gate column. For me yesterday's plugging in a new digital video camera and having the video just seemingly show-up ready for viewing and importing into iMovie was another jaw-dropping simple it-just-works moment for me. There have been very few difficult moments for me and my Mac. And when they do occur I am tweaking at the command line and getting used to a slightly different syntax for the variant of UNIX that Apple uses. (Note: there is no need for me to play at the command line, but it is something I find fun and rewarding, in a sick build my own soda can sort of way.)

I was also able to use the a Firewire cable to connect to my video camera and have iChat sense it was attached and put me in video iChat mode automatically. Oddly the Sony camera did not come with an iLink (Firewire) cable, odd in that they own some of the rights to Firewire but do not use the superior technology out of the box, instead opting for the poorer quality USB product. The Sony camera came with a CD full of software for Windows machines and drivers so that Windows users can use the digital video output on their machines. My TiBook needed none of that, it just worked easily and wonderfully.

While I am off work for a few days to help Joy and Will adjust I get to fully live in a Mac world. I can get things done and fit work in easily, I have had no virus problems, bugs, halting interfaces, or connectivity problems that plague me at work. Having work environments standardize on Windows is akin to having them endorse non-productivity.

Needless to say I love my Mac and Apple's attention to detail. It is almost as if they care about me and the work I do, by just letting me do my work. Apple does not care if I am coding, programming, being creative, writing, or performing analytics it just allows me to be productive. The amount of money saved in using my Mac more than makes up any price difference (laughable in that there is not a comparable product in the Windows world) for a similar product.

Getting Site maps and Site indexes right

Chiara Fox provides and excellent overview site maps and site indexes in her Sitemaps and Site Indexes: what they are and why you should have them. This overview and is very insightful. Many experienced users find well developed site maps very helpful.

The odd thing is that for the great assistance site maps and site indexes provide, new users and even general users rarely turn to these assistive tools. In the past five years I have only seen one or two users click on the site map or index in user testing sessions. When questioned why the user often states they do not find the tools helpful (read Chiara's article to build better tools) or they did not know to look for the links.

Jess offers Searching for the Center of Design

Jess provides an excellent take on Searching for the center of design in Boxes and Arrows this month. Whether you develop "top-down" or "bottom-up" this is a great read and show great understanding. He really hits the nail on the head in that there is usually one person who chooses which direction to go, this is usually not a user group but a powerful stakeholder.

The best we can do is be well educated and bring a lot of experience and educate the stakeholder, if that is permitted. Add to your education by taking in Jess article.

Typeface indicates nice weather

The New York TImes Circuits section covers weather sensitive typefaces. The Dutch designers Erik van Blokland and Just van Rossum of LettError developed a malleable typeface that changes the form based on weather conditions. This would enable a person to perceive changes in the weather as they were reading their news or other information, all this done to changes in the typeface, which is being read for other content.

Samples of this work can be seen at the University of Minnesota Design School where a twin typeface demo is available as well as the temperature sensitive typeface.

These tools are not innately learned but would take time and instruction to get the user to the sensing ability. This type of secondary communication (the primary channel of information expression is the information being communicated in the content that the typeface is spelling out. Those of us that use and are attuned to our computer's audible cues do not have to think there is an error in the system, but it is conveyed in an audible tone that we recognize and associate with some state of being or in condition. Changing typefaces would be another cue to the world around us.